2018 UPDATES: Amazon has been doing “purges” of reviews and a lot of authors have seen hundreds of reviews deleted. Read this to keep Amazon from deleting your reviews. Also for a while Amazon was displaying the review with the most comments on top, instead of those voted most helpful… but that didn’t seem to stick, so the rest of this …

If you’re any kind of writer, you’ve probably heard the phrase, “show don’t tell.” It basically means, don’t tell readers what happened, or why it matters, or how the characters feel about it. You need to demonstrate those things with good writing, and by letting the scene and action and characters show readers what’s happening directly, without you getting in the …

I’ve been running this blog, and several other websites, without ever focusing on earning money. That’s a mistake for two reasons. 1. It means I’m more focused on myself than on finding out what readers want and giving it to them. 2. It means I didn’t pay attention to conversion rates. Conversion rates = getting accidental blog traffic to stick …

Update – I’m almost done with my first month living in a castle for Nanowrimo. I’ll post a wrap-up soon with what I’ve learned… and I set up a giveaway to get started for next year. >>Sign up here.<<   By 2016 I’ll be a full-time author, which means I can finally do Nanowrimo properly, with zero distractions and 100% …

I can always tell when I’m speaking to a life coach. They ask a lot of questions. They are very focused on what I’m actually saying, and what’s behind what I’m saying. They are looking for negative thought patterns, unrealistic expectations, too much energy or worry being focused on the wrong projects… so that they can offer suggestions. Life coaches …

The first website I made was for my art. It was awful. But I learned. When I was doing my MA in literature, I started an editing company. I saw those websites that fixed student papers and tried to copy the style, then build traffic. I was so excited when I got my first $300 from a total stranger. But …

I just read a blog post from a self-styled “international marketing expert” that rubbed me the wrong way. It was basically a rant against helping other people for free, when she had courses for that, and they should pay her, dammit! I understand that people want to be protective of their content… but I often tell artists and authors that …

Most creativity experts today agree that creativity is not something you’re born with; it’s something you do. Anybody can be creative. This is a pleasant, inspiring, modern and democratic view – but it flies in the face of nearly 3000 years of scholarly study of creativity, psychology and human nature. In this post I’m going to share some research that …

I hear this from authors and clients all the time: That author is making tons of money, with terrible books. My book is way better, so I should be able to make at least that much. There are several things wrong with that logic, but the one that irks me the most is this: It’s condescending to the readers. You’re basically …

My book, Book Marketing is Dead, has been out for almost two years. In that time, it’s sold around 10,000 copies and has 140 reviews. But the two reviews most people found helpful are critical. I understand why the normal advice is to ignore negative reviews and not respond, but I think these issues need to be discussed, because authors …