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How to do a newsletter swap to reach more readers (and sell more books)

This is my first year of publishing fiction – so I concentrated on building a big list and was very careful with what I shared. However, now that I’m focused on my books generating income, I’m prepared to promote other (talented) authors in my genre to my list, in exchange with them promoting my books

Derek Murphy authors, list swap, list trade, promotion 502
The heartbreaking existence of a society of failed authors

The heartbreaking existence of a society of failed authors

I have something to say and I feel it needs to be said, though I’m not sure what exactly it is. On the eve of publishing my first fiction, I’m coming to terms with the potentiality of failure, and it’s one of the saddest things I’ve ever known. Maybe it’s because I just watched Me

Derek Murphy authors, self-publishing 918
Representing Indie Authors at the 2015 London Book Fair

Representing Indie Authors at the 2015 London Book Fair

This isn’t my first book conference, but I’m definitely an outsider here. The London Book Fair is the first book fair I’ve been to that’s firmly for publishing professionals. As a concession to the self-publishing authors who have won themselves a piece of the publishing pie, the London Book Fair has provided a whole...

Derek Murphy authors, self-publishing 284

7 Things Indie Authors are Doing RIGHT (some positive reinforcement to support your confidence)

Recently I posted an article/video called “The #1 Thing Indie Authors are Doing Wrong” – I didn’t expect much traffic but actually people have been sharing it quite a lot. So I watched my own video and I heard a lot of negativity. It’s frustrating, for me, and anybody who works in the publishing industry,

Derek Murphy authors, self-publishing 353

The #1 things most self-publishing authors get wrong (mistakes to avoid).

This month I published over 100 YouTube videos. I’m getting a little more confident, though I tend to ramble. In this one I discuss common self-publishing mistakes you should avoid that I see most indie authors screwing up. Here are some of the things I talk about. Ugly website Ugly book cover Spamming people Overprotective

Derek Murphy authors, self-publishing 234

There is no conspiracy against self-published books – just shitty ones.

This is a short post: I hear a lot of indie authors complaining about how everybody is against them. Reviewers won’t touch their book. They can’t get into bookstores. Everywhere they try to promote their book they hear things like “we don’t work with self-publishing authors.” That can seem like prejudice. It can...

Derek Murphy authors, self-publishing, your book sucks 269
How to make a lot of money in indie publishing (and how to go broke).

How to make a lot of money in indie publishing (and how to go broke).

This past month I’ve been thinking big and buying up online platforms related to publishing and book design. My little blog gets some traffic, and my book cover design business is doing fine – I just want to be a bigger player. A couple weeks ago I found a little blog network for indie authors

Derek Murphy authors, make money, self-publishing 834
The Cult of Failure: How screwing everything up became the new ideal, and why that may not be a good thing

The Cult of Failure: How screwing everything up became the new ideal, and why that may not be a good thing

I’ve been noticing a trend for awhile. I’ve commented on it before. At first it was subtle. It began with the explosion of “Lifestyle Businesses” – a few guys quit their jobs and told everybody else, “Hey, you guys should quit your jobs too, it’s awesome!” They set themselves up as...

Derek Murphy authors, entrepreneurs, indie artists, productivity, real artist's ship 430
Createspace vs. Lightning Source: Which is better for Self-Publishing Authors?

Createspace vs. Lightning Source: Which is better for Self-Publishing Authors?

I’ve seen versions of this debate raging around the internet for several years. The short version goes like this: 1) Lightning source produces better quality books 2) Lightning source offers more professionalism and the right kind of discounts therefore 3) Even though it’s more expensive and a pain in the ass, you should go with

Derek Murphy authors 360
The top 7 reasons your book isn’t selling – and what to do about it

The top 7 reasons your book isn’t selling – and what to do about it

Book sales may seem like a mysterious void of uncertainty, but the truth is most authors fail for very predictable reasons. Luckily, if you’re doing these things wrong, they’re (mostly) easy to fix. 1) You have no reviews. Are you driving people to buy from an amazon page with no reviews on it? Good luck

Derek Murphy authors, promotion 604

Beware! Promotion and Marketing for Serious Authors Only!

What if I told you I could help you sell %500 more books in less than a month; that I had personal media ties; that I could get you top exposure everywhere and keep the momentum going to sell thousands of books for years to come? Obviously, such an opportunity wouldn’t come cheap. If I

Derek Murphy authors 184

The 3 unskippable steps to self-publishing success

I put out my self published non-fiction research book about a year ago. I did almost everything wrong. I’m starting to come to grips with what I should have done, which I’ve arranged in the following 3-step plan for those who can benefit from my mistakes.   1) Distribution. The book has to be OUT

Derek Murphy authors, book reviews, promotion, self-publishing 392
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