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Book Writing & Publishing Tips from a Creativity Alchemist
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How to get your book on Oprah – A LONG SHOT COME TRUE

How to get your book on Oprah – A LONG SHOT COME TRUE

This is a guest post by author Miantae Metcalf McConnell – I was so impressed she got her book featured in Oprah magazine, and I asked her to share what that process looked like.   Every month O, The Oprah Magazine publishes a list of books that they recommend to their readers, a “Top Ten List”

Derek Murphy publicity 2019

Book marketing tips for indie authors & self publishers

I talk a lot about book marketing on this site, but I’m not very organized… so I went through and picked some of my favorite posts. There’s a LOT of content here. For the most recent stuff, you should Click Here to search the site for new posts on book marketing. Also, you should grab Book

Derek Murphy promotion, publicity 355

How to get more people to your craft fair or book fair with targeted Facebook advertising

Tomorrow there are a couple of events going on. My mom has a local craft fair in Tigard. There’s also an indie author meetup in Portland, but few people have signed up to attend (at least on Facebook). Then there’s the “Crafty Wonderland” – a massive arts and crafts show in Portland. If you’re involved in

Derek Murphy publicity 506
How to easily market your book, for free! (Just kidding – that doesn’t work.)

How to easily market your book, for free! (Just kidding – that doesn’t work.)

For the last couple of years I’ve been helping authors market books. But I haven’t really offered book marketing services. That’s because the best marketing is done by you. There are some things you can outsource, and you could pay for advertising or promotions, but real, long-term, successful, author platform building...

Derek Murphy promotion, publicity 103
Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

I’m at the airport in Houston, waiting for my connecting flight back to Portland (after spending a few days talking about book marketing in Cleveland). Since I can’t get much work done on the road, I just watched the new Houdini mini-series starring Adrien Brody. It shows Houdini in a mostly sympathetic light: he’s a

Derek Murphy guerrilla marketing, houdini, news hacking, publicity 285
How to make Facebook chat ads that people can’t resist clicking (in one minute, for free)

How to make Facebook chat ads that people can’t resist clicking (in one minute, for free)

I just saw an interesting sales letter for a program that generates a cheesy social media chatroom box. The idea is actually pretty awesome, and I’ve seen these around: instead of a big colorful ad that says “LOOK!!! CHEAP!!! AWESOME!!!” the ad seems to “reveal” a private conversation about some secret, insider...

Derek Murphy marketing, promotion, publicity 146
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Book Writing & Publishing Tips from a Creativity Alchemist
From starving artist to creative genius. Marketing tips for artists and writers... so you can create your best work and thrive.

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AI detector: How to Detect if a Text is Generated by GPT-4 or Another AI Writing Tool
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