Book marketing lessons from Arnold Schwarzeneggar and Tony Robbins (how to make a bestseller).

Book marketing lessons from Arnold Schwarzeneggar and Tony Robbins (how to make a bestseller).

This is a long post, because it’s about two very important things that are essential to your successful writing career. Part One Two things happened recently that you may not know about. Lewis Howes, pro athlete turned “School of Greatness” podcaster interviewed Anthony Robbins, to promote Tony’s new book, “Money...

High price = higher satisfaction: except when selling books (+a defense of Hugh Howey)

High price = higher satisfaction: except when selling books (+a defense of Hugh Howey)

A couple nights ago I met up with Hugh Howey Fan Fic writer Wes Davies over pizza and beer in Tainan, Taiwan; as indie authors we discussed marketing and pricing strategies. The best plan (I continue to affirm) is cheap or free – especially at the beginning, and especially as a lead-in to a series. The 3 secrets to book marketing, and...