I’ve never put much thought into personal branding – I had a bunch of stuff I liked, but I couldn’t put them all together in way that made sense. My first header logo was a dumpster fire. I’ve had to learn to withhold enthusiasm, and add more space, because less is more. I’ve always focused The 3 secrets to book...
I talk a LOT about best practices for author websites and your Amazon page, but people keep ignoring me. I know this because I review author platforms and websites almost daily, to help authors find places they can improve conversion. Conversion is IMPORTANT. Amazon and Google are keeping track of how long people stay on The 3 secrets to...
What’s Pronoun and what does it matter? Today was supposed to be the day I share testimonials from students and start wrapping up my course launch – but instead it’s important to comment on what’s going on with Pronoun. If you haven’t heard of Pronoun yet, it’s an ebook distribution platform like...
A few years ago I started collecting quotes and book marketing tips from publishing experts – I put them up online and divided them into topics for easy navigating, but forget to tell anyone about it. Someday I’ll organize the content into a book or course, but for now it’s all free. If any The 3 secrets to book...
Yesterday I sent out an email about how I published 4 books in 3 months. I didn’t write them all in 3 months, they were all half written already and I finished them. Still, I got some skeptical comments, for example about how I skipped the editing process (oh the horror!). But I also got The 3 secrets to book marketing, and a haunted...
I made this infographic to help authors figure out their author websites. If you like it, share it on Pinterest/Twitter/Facebook/Everywhere! The 3 secrets to book marketing, and a haunted castle tour. Totally free. Get it here.Derek MurphyI’m a philosophy dropout with a PhD in Literature. I covet a cabin full of cats, where I can The 3...
Today I’m stalking authors. I want to get my giveaway for YA authors shared more widely. So I’m chasing hashtags on Twitter and finding YA author lists and communities and direct messaging people. Normally, I wouldn’t do that: but I’m sharing a contest that will benefit YA writers, rather than promoting my own books, so...
The title of this post is a little too violent, but it exemplifies the purpose of this post: your subtitles and taglines need to engage readers. Firstly: a subtitle is usually what goes on a non-fiction book, and non-fiction book readers are mostly looking for information and content, so you need to focus on keywords (sort of, The...
I’ve written before about author websites but now that I’ve started making videos I can offer a more ‘hands-on’ approach. I volunteered to fix Randall Wood’s website, which was an eyesore: his books are already doing well but I knew he could be selling twice as much if he fixed up his website and his The 3...
For a lot of authors, “book marketing” still means something like advertising or publicity. In other words, you put something in front of people that tells them about the book, and that they should go buy it. Here’s why that doesn’t work: People need repetition before they notice, then take action. So they’ll need...
Below are some of the books I read in 2014 and found useful. [ReviewAZON name=”1″ id=”6″ display=”multiinlineasins” asins=”B004XR57PE,B00IS884QS,0984655123,B007SYTLVA,B007IJLGUY,0615796796,B00PXHHPWQ,0981875637,159963421X,0615909205″ trackingid=”creativindie-20″ country=””...
Recently this blog wandered into uncharted territory. I thought I knew something about blogging from a handful of earlier blogging failures. I had a plan and knew a lot about how to do things the right way, some of which I’ve implemented into Creativindie. But because it’s not my main business or a source of The 3 secrets to book...
