Art has Value, Real Artists Don’t Starve, and other Shocking Truths

Art has Value, Real Artists Don’t Starve, and other Shocking Truths

I heard someone say recently, “there are too many marketers and not enough artists.” As someone deep inside the publishing industry, however, I find the opposite to be true. Recently I went to a writing conference – there were over 500 writers. All of them wanted to be artists: they made the work and now The 3 secrets to...

How to Write Your Non-Fiction Book Introduction or Preface: Masterful Persuasion Techniques from Think and Grow Rich

How to Write Your Non-Fiction Book Introduction or Preface: Masterful Persuasion Techniques from Think and Grow Rich

Recently I’ve been learning about story. Specifically, using story architecture like a Trojan Horse: getting people to pay attention and disarm resistance, so that you can give them enough information to start liking (sympathy) and trusting (credibility) you. Because if they don’t like and trust you, they won’t keep...