For a lot of authors, “book marketing” still means something like advertising or publicity. In other words, you put something in front of people that tells them about the book, and that they should go buy it. Here’s why that doesn’t work: People need repetition before they notice, then take action. So they’ll need...
A couple weeks ago Matt Stone of Archangel Ink asked me to be part of a 99cent book promotion, with a few other authors I respect like Tom Knowles (The Kindle Publishing Bible; we did some sightseeing in Vancouver BC last month) and S.J. Scott (Habit Stacking; we had dinner with a group authors in Cleveland last
Below are some of the books I read in 2014 and found useful. [ReviewAZON name=”1″ id=”6″ display=”multiinlineasins” asins=”B004XR57PE,B00IS884QS,0984655123,B007SYTLVA,B007IJLGUY,0615796796,B00PXHHPWQ,0981875637,159963421X,0615909205″ trackingid=”creativindie-20″ country=””...
You need to share interesting, valuable content on Twitter, Facebook, Pinterest and other social media sites. Pictures get liked, shared and retweeted more than any other content. But where can you find awesome pictures that are relevant to authors that you can share to gain more followers? Right here! I’m going through my book, Write...
I’ve never really gotten into Pinterest. I’ve started a few times, but I just didn’t “get it.” But today on Facebook I saw a post by John Kremer about how one of his graphics had been repinned by 1,416,972 people and brings over 7,000 people to his website every month. That’s pretty damn amazing for
I was listening to a session of the Non-Fiction Writers Conference today and the question came up: “How do people find your website?” The answer involved using Google keywords to find out what people are searching for, and then rewrite your content to use more of those search terms. For example, if my book is
SOLD OUT I’m all set but I may try this again, we’ll see how the first round goes. —————– For the past year I’ve been experimenting with book cover design and design-based marketing, and have seen some big results with my own projects and those of my clients. I’ve been networking much...
I’ll admit I’ve never used a sell sheet for book promotion. Instead, I like to get wicked awesome postcards printed on high quality stock. These I can hand out, put up or leave around indiscriminately. In fact after browsing through Google for sell sheet design examples, I’m pretty convinced they’re worthless. Your book...
This month I was asked to be a guest judge on the Author’s Database 2013 indie book cover design contest. It was an interesting experience, both in seeing the quality of what’s out there, and becoming more familiar with my own guidelines for quality cover design. There was a wide variety, and I was supposed
Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or...
I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of...
I have a suspicion, or maybe more like a prejudice, that all the best writers and artists are introverts. We are proud and independent, we like to spend time on our own with our own ideas, we excel at keeping ourselves entertained with the creative production of our own worlds. I distrust extroverted writers and
