Tag Archives: book promotion

Can introverts be successful authors? How do you build a platform around your writing when you like to be alone

I have a suspicion, or maybe more like a prejudice, that all the best writers and artists are introverts. We are proud and independent, we like to spend time on our own with our own ideas, we excel at keeping ourselves entertained with the creative production of our own worlds. I distrust extroverted writers and artists, because they probably spend …

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Everything you wanted to know about advertising your book (book promotion through Google, Facebook and More)

online book promotion guide

I’m a casual browser of book marketing and promotion sites. I also deal with a lot of authors asking about book promotion companies and services. In general, I say to steer clear. Paying someone else to market your book is a losing gamble, and you’ll very rarely make even a fraction of your money back. As they say on their …

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What authors need to know about conversion, split testing and lead generation

Most authors don’t know enough about business. While some savvy non-fiction authors succeed through grit, willpower and constant bullhorning, the majority of authors are making a mess of their book marketing and promotion, using decade-old techniques and advice, which will move few books off shelves and even worse, can be detrimental to an author’s professional reputation. So I’d like to …

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Are you an artist or an entrepreneur? Is one better than the other?

Recently a lot of people have been telling me I’m an excellent entrepreneur. It’s not a compliment. They usually say it when they’re disagreeing with my advice. I work with artists and authors, and I tell them what they need to do to be more successful, to sell more books or paintings, to gain more followers, to look professional online …

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