What authors need to know about conversion, split testing and lead generation

What authors need to know about conversion, split testing and lead generation

Most authors don’t know enough about business. While some savvy non-fiction authors succeed through grit, willpower and constant bullhorning, the majority of authors are making a mess of their book marketing and promotion, using decade-old techniques and advice, which will move few books off shelves and even worse, can be detrimental to...

How to Promote your Book: Stop Marketing!

How to Promote your Book: Stop Marketing!

When I finished my first book, I set up a contest and giveaway to entice book reviews. Then I created an email list of about 1000 blogs I thought might be interested, and emailed them all about it. I asked them to pass on the good news to their readers. I later found out that The 3 secrets to book marketing, and a haunted castle tour...

Using your blog and Twitter to promote your book: tips from bestselling author John Locke

Recently I read John Locke’s kindle book, “How I sold 1 million ebooks in 5 months.” It’s well worth reading so you should check it out. Locke reveals exactly what his title promises. A few of my favorite tips are below: 1) You need to have more than one book. A complex marketing strategy to The 3 secrets to book...