Book marketing tips for indie authors & self publishers

I talk a lot about book marketing on this site, but I’m not very organized… so I went through and picked some of my favorite posts. There’s a LOT of content here. For the most recent stuff, you should Click Here to search the site for new posts on book marketing.

Also, you should grab Book Marketing is Dead on Amazon. I recently pulled out all the most highlighted passages from the book, here they are. If nothing else, start with these!

PS. At the bottom of this page, in the footer section, you’ll find links to 3 free books. And although those will help with platform building, growing an email list, cover design, publishing and book marketing – more recently I’ve been focused on the Craft of Writing – so if you want to improve your writing and make sure you have a strong book before you launch, make sure you check out Book Craft.


Popular Highlights

  1. Your product doesn’t matter when you’re marketing – YOU matter; how you present yourself, how you talk and communicate, how you make other people feel.

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  1. Make a list of 25 influential people online who you’d love to be friends with.

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  1. And that’s what building an author platform is about – getting people to know and like you, so they can make an emotional connection with you. The way to do that is by sharing a powerful author story: in other words, you need to summarize your life in the format of an emotional story that captivates the imagination.

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  1. Before you do anything to promote yourself or your work, you MUST be able to articulate plainly, succinctly, and without hesitation: why you write what you write, and who cares that you write it. It’s time to roll up your sleeves and dig deep into who you are, what you stand for, and why you create the work that you do–and for whom you are creating it.

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  1. “Your #1 goal as an author should be to grow your email list as much as possible. Write that on a post-it.”

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Most popular articles for book marketing 


Bestselling book launch tactics for fiction authors (Q/A chat)

Why using Kickstarter to crowdsource your book (fundraising for authors) is a bad idea

Why preorders killed my book launch (and other lessons I learned marketing my first fiction)

Facebook marketing for authors (why getting more “likes” is a waste of time)…

Why book marketing is a waste of time (and what to do instead)

8 lies authors tell themselves about book marketing that I’m sick of hearing

How readers find your book (increasing your Amazon page visibility in Google Search with keywords)

Super easy book marketing that actually earns money

When should you just give up (how not to fail as an author)

How many books do you need to sell to become a bestseller?

7 ways to hack Amazon’s “also bought” section and triple your book sales

How to set your book for presale on iBooks, Kindle and Smashwords (and why you should)

How I got 8500+ new readers on my email list in 1 week with KingSumo and Rafflecopter (giveaways for authors)

How to use your email list to get more traffic to your site

Mailchimp for Writers and Authors (free video series!)

How to buy your way onto the bestseller lists (it’s not that hard).

The definitive indie author guide to author websites that attract and convert

20 Badass opt-in bribe ideas writers can use to get people to sign up to their email list

The Anatomy of a Perfect Author Website {INFOGRAPHIC: a marketing blueprint for indie authors}

How to us “taster texts” & “nibble novels” to build your list and grow your author platform

Why writing “better books” will not lead to more sales

What to do when book marketing doesn’t work for you

When should you give up on your writing?

How to have sex with your readers (AKA – this is why your passionate belief about the art of writing is wrong)

Remember to Click Here to search the site for new posts on book marketing.

Also, eventually I’ll finish a big course on building an author platform in 21 days. More on that here.

If you like any of these, please share them! 



Go from zero platform to #1 bestseller in 90 days or less with my book, Guerrilla Publishing. Download now for free and get access to my new companion workbook and book launch roadmap (this is advanced stuff you won’t find anywhere else).



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