Today I saw this post about Richard Prince taking other people’s Instagram photos without permission or warning and selling them in a New York art gallery for $90,000 each. It’s not his first offence: he’s previously taken photos from magazines or from other photographers and changed them just a little bit (like cutting out...
I’m finishing up a Udemy course on book cover design and uploading some videos to YouTube. My videos aren’t very professional or well done, and I don’t have a lot of followers, but at least my cover designs don’t suck. This video from AuthorHouse, on the other hand, uses dozens of very ugly, unprofessional book The 3...
I was chatting with friends at the London Book Fair when one of them reminded me of a presentation on book cover design; which I felt duty bound to attend. Frankly, I wasn’t expecting much, since I consider the cover design strategies I recommend for indie authors to be avant garde and not mainstream. But Damien Horner The 3 secrets to...
UPDATE: After months of work, we’ve just launched the coolest online 3D book cover creator in the world. It’s amazing, and totally free. Go check it out! My graphic design skills give me a huge advantage for book marketing. It’s almost unfair. That’s why for years I’ve wanted some free online tools you can use...
Earlier this year I spoke at the Author Marketing Live conference in Cleveland about book cover design and book marketing. Today Jim at AMC sent me the video – which is not publicly listed and not supposed to be given away for free – but he’s letting me share it with you. I’m an awkward, The 3 secrets to book...
I wanted to participate in Nanowrimo (National Novel Writing Month) so I offered to do some book covers for Nanowrimo authors. Here are the results. I did them all in under one day, so they aren’t my finest work, but some of them are plenty good enough to use. I made duplicates of a few. The 3 secrets to book marketing, and a haunted...
My friend Amy (@ALSVossler) emailed recently to tell me about a My Little Pony episode she’d been watching. I’ll let her give you the details: “I found myself thinking, “Oh my goodness! This is Derek Murphy’s life in My Little Pony format!” “The premise is that a dress designer generously agrees to make...
I almost, but then didn’t, start writing a novel this November. I’ve got way too much to do. But I did hire two writers to work on my book ideas for me, which is thrilling. And I want to do something fun to participate in the NaNoWrimo movement – which is a huge and The 3 secrets to book marketing, and a haunted...
A couple weeks ago I saw an article about Peter Mendelsund’s new book on book cover design; and I scoffed. Now I just saw another article on Wired, shared by Tim Ferriss. Peter is obviously doing the rounds (and quite well) to promote his new book. Kudos to him. Here’s the big problem: Peter’s had The 3 secrets to book...
I’ve been designing book covers for over a decade. When I first started, I priced cheap at around $150. I got so many orders I couldn’t keep up (and made $7000 in a weekend!). But I try to price competitively, and make sure I understand the average costs of book cover design, as well as The 3 secrets to book marketing, and a...
I wrote recently about how and why book cover designs should be clichés, most of the time, because you always want to fit into a genre and appeal to the style conventions that are being used: you want people to recognize what your book is about. No, they won’t say, “Gee that looks interesting, but The 3 secrets to book marketing...
I tell my book cover clients to get a lot of feedback – especially when they’re starting to commit to an idea I disagree with. Authors can often get too close and personal with their covers; they stare at the options for hours, making decisions, slowly forming a bond that is hard to break. Which The 3 secrets to book marketing...
