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When I was a teenager, I used to argue with my mom about having a fall-back plan. “Making a plan for when you fail,” I would say, “is planning to fail. To be successful, you can’t allow failure to be a possibility.” I kept that mentality for a long time. For nearly the past decade,
How to promote a book when you’re not Tim Ferriss: book marketing for regular people.
I just got an email from Tim Ferriss with his latest stunt: “Opening the Kimono to 200 People and Baring It All”. After proving that he knows how to make a bestselling book marketing campaign, with two books as long term New York Bestsellers, everybody wants to know Tim’s promotion secrets. And for the first time,
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