Tag Archives: facebook advertising

Groundbreaking new feature allows authors to use Facebook advertising much more effectively in 2016!

Just found out from K-lytics that Facebook advertising has changed and become SO much more effective for book marketing. Previously, authors could only set interests, and Facebook would advertise to anyone with any of those interests. But that means you’re shotgunning your ad out to everyone, even though they might, for example, love Romance Novels but hate Vampire Literature. You’d be hoping …

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