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The power of a simple animated gif for logo design

Bestselling horror writers James Thorn asked for some design feedback on a logo he’s making. Something kind of scary, like this one from American Horror Story. This was his first attempt:   Not bad, I can see what he’s going for. In general, bevel and inner shadow should be avoided. They look cool and 3D,

Derek Murphy horror fiction, horror writing 216
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Book Writing & Publishing Tips from a Creativity Alchemist
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