The problem with marketing is that most of the bad advice works short term and not long term, and most of the stuff that works only works long term and not short term. People who hate marketing generally fall into two camps. 1 – People who have decided to “dip their toe” into something like
This year just will not end. I don’t know why it won’t just end, but for some reason, every day in December is dragging on forever. I just want it to end, but it won’t. So, I thought since this year will never end, I would tell you the ten things that I learned during
Let’s say you would like to make $50,000 as a writer in order to lead a happy life. This is after expenses, which include editorial, marketing, and everything else needed to run your business. $50,000 is what goes into your personal bank account at the end of the year. If you are lucky, you can run
Every time I enter a new market, the path for success is pretty much the same. Every time I start a new venture, there is a little bit higher of a base for me to begin with, but not as much as you would think. This is the general breakdown of my path to success,
How can you tell if your idea is viable in an efficient way? One of the most important pieces of creating things is to chase the right ideas. There are many ways to do this, but this is mine. When I have a new idea… …I don’t write it down. I don’t write anything down when
Awwww, look at this tiny little baby budget from my first year in business. I found it randomly in my files while looking for something else. I think this is the first operational budget I ever created for Wannabe Press. This is the budget I pitched to my wife to get her to agree
Numbers time! Let’s talk about funnels, human, and how you can use them to drive sales and build your business. This example is based around my Ichabod Jones Monster Hunter #5 campaign, which ran from September 3rd to October 3rd, 2019. So, from this first image, you can see that I have 23,666 on my
I know some of you are thinking “What the heck? Your Kickstarter funded and you are complaining? I would kill for $2,000 on a project!” I hear your concerns, but we expected to raise about $5,000 on this campaign and I’ve successfully run three before. Besides, we can always get better. This is me trying
I remember the first time I sent an email to my mailing list. It was after my Kickstarter campaign for Ichabod Jones: Monster Hunter, once all the campaign rewards were fulfilled. The campaign ended in October of 2014, but I didn’t fulfill the campaign until May 2015, so I sent my first real email in
In August of 2012, we were paying too much for our apartment. Like stupid expensive in Los Angeles, where everything is stupidly expensive. Then, one day I went to the office to pick up a package and saw a flier that said we could break our lease FOR FREE if we used a
When you have a mailing list, you can have an expected open rate about 10-20% (higher if it’s smaller, lower as you scale). Sometimes, you will be the magical person with a 30-40% open rate, even with thousands, or tens of thousands of people on it, but that’s not normal. You can expect a
Nobody is going to find you, at least not at the beginning. You have to find them. It’s hard. Brutally hard. It’s exhausting. It’s time-consuming. Most days it feels like a waste of time. Many days it is a waste of time. And you have to do it for years and years, bashing
