So you want to make $50,000 as a writer…

So you want to make $50,000 as a writer…

Let’s say you would like to make $50,000 as a writer in order to lead a happy life. This is after expenses, which include editorial, marketing, and everything else needed to run your business. $50,000 is what goes into your personal bank account at the end of the year. If you are lucky, you can run

How to effectively tell if you have a good idea…

How can you tell if your idea is viable in an efficient way? One of the most important pieces of creating things is to chase the right ideas. There are many ways to do this, but this is mine. When I have a new idea… …I don’t write it down. I don’t write anything down when

What can you do in five years?

Awwww, look at this tiny little baby budget from my first year in business. I found it randomly in my files while looking for something else. I think this is the first operational budget I ever created for Wannabe Press.    This is the budget I pitched to my wife to get her to agree

An example of a creative business’s sales funnel

Numbers time! Let’s talk about funnels, human, and how you can use them to drive sales and build your business. This example is based around my Ichabod Jones Monster Hunter #5 campaign, which ran from September 3rd to October 3rd, 2019. So, from this first image, you can see that I have 23,666 on my

Mailing lists work. I am the proof.

I remember the first time I sent an email to my mailing list. It was after my Kickstarter campaign for Ichabod Jones: Monster Hunter, once all the campaign rewards were fulfilled. The campaign ended in October of 2014, but I didn’t fulfill the campaign until May 2015, so I sent my first real email in

Buying a home

In August of 2012, we were paying too much for our apartment.   Like stupid expensive in Los Angeles, where everything is stupidly expensive.   Then, one day I went to the office to pick up a package and saw a flier that said we could break our lease FOR FREE if we used a

Is your mailing list big enough to function properly?

When you have a mailing list, you can have an expected open rate about 10-20% (higher if it’s smaller, lower as you scale). Sometimes, you will be the magical person with a 30-40% open rate, even with thousands, or tens of thousands of people on it, but that’s not normal.   You can expect a

Nobody is going to find you

Nobody is going to find you, at least not at the beginning.   You have to find them.   It’s hard. Brutally hard.   It’s exhausting. It’s time-consuming. Most days it feels like a waste of time. Many days it is a waste of time. And you have to do it for years and years, bashing