Will this simple Amazon trick double your book sales?

I put out “Book Marketing is Dead” almost 2 months ago and haven’t thought much about it. It’s doing pretty well and earning positive reviews. Then I showed it to some indie author friends in Puerto Galera, Philippines this week and they both commented on the title: After the main title, the subtitle was all lowercase. That’s also the way I have it on the cover.

“Book Marketing is Dead: book promotion secrets you MUST know BEFORE you publish your book.”

I’m not a fan of over capitalization, I also try not to do it with blog post titles. I preferred it down.

But they both told me they thought it looked really unprofessional, and since it doesn’t matter much to me, I went ahead and changed it.

“Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish Your Book.”

A couple days later I checked my rankings. I’m #1 in several categories – and not just for publishing.


Of course my pricing strategy (99cents) is helping a lot too by keeping up the download numbers, but I haven’t seen rankings that good since I launched. Perhaps the subtle change was just enough to convert those people who were, like my friends, punctuation-hesistant?

Just goes to show you should always test, ask for feedback, and that very small changes can have a big impact on sales.

About Derek Murphy

Derek Murphy is a book editor turned book designer with a Ph.D. in Literature. He's been featured on CNN and spoken at dozens of writing conferences around the world. These days he mostly writes young adult fantasy and science fiction, while helping authors write and publish bestselling books. FREE GUIDE: Sell your work without selling out.