I’ve been thinking about writing this post for awhile, but just saw this letter on NYMag’s Dear Polly section from a middle aged author struggling with her declining career, and the response is basically the world’s worst advice to writers.
Even worse, it’s exactly what all authors and writers keep repeating and telling each other. And it’s well written. Which means everybody else will be sharing it because they love it – and they love it for all the same reasons the advice will destroy their chances at success.
In short, the writer, who signs herself off as “Panic and Dread” – hates to complain because she’s published some books and makes a living as an author already, so comparatively, she’s doing pretty well. But her book sales are stagnant. She’s trying to fool around on Twitter but can’t get followers.
“Writing is about connecting with readers. Why can’t I connect? I’m honest in my work. I try hard. What am I doing wrong? What am I missing? The New Age advice is walk confidently in the direction of your dreams, and the road will open up before you. I feel like I’m just walking in a circle. Polly, I’m tired of walking.
She’s basically looking for excuses to give up. What she needs is:
A) Someone to review her author platform, website, book covers, and see why her books aren’t selling. Are they ranking on Amazon? Is anybody seeing them? If not, do some content marketing to build sales. Drop the price. Give one away for free to build an email list. Marketing isn’t hard, it’s just that the things most authors are doing don’t work (and nobody is giving them REAL advice about how to FIX declining sales).
B) To find and connect with her readers; to get them on an email list and communicate with them. To build relationships with other authors in her genre. To boost traffic directly to her site. She needs control over her audience, not to be fighting for attention on social media.
Instead she gets…
A convoluted reply about art and the purpose of life. I’ll pull some sections out so I can add my response.
#1: Success is an illusion
The first response is, that every author hopes for “more” but “breaking out” doesn’t really mean anything; why does the author want to break out or be more successful? What’s the point? It’s all relative. Plus…
If you’re a writer or artist or creative person and your work is an arbitrary means to an end, you will not bring enough raw magic to your work to stand out from the crowd.
Which means, any creative person who is working to please the crowd is doing it for the wrong reason, a means to an end, and…
#2 Passion is all it takes
The article gets a little confusing here but seems to say that successful people who make it do so because they’re enthusiasm is palpable. They do it for the love of doing it, not for any accolades.
Those are people who do the work they love passionately, who bring the full force of their personalities to every project, and the world embraces them with equal passion. Those are not people who are trying to “connect” with some imagined audience.
I get that this is a nearly universal empowering belief for creative people, but I’m sick of hearing it, because it’s SO RARELY true. In fact, passion does not equal success, nor does it equal talent. The opposite seems to be true: both the author and Polly, in her response, lament how other people are writing shit and making a killing.
Other people are writing popular stuff that people are actually buying. They don’t have a problem breaking out or making a living. They have the success that these writers covet… but these writers aren’t willing to do the things they consider beneath them!
Instead they feel persecuted because they aren’t getting the rewards for their writing that other people are getting with “worse” writing, and so they think the choice is to give up or quit. It isn’t.
#3 Writing can’t be a popularity contest
Polly goes on this long rant, basically arguing that creative people should only do what they want to do, and shouldn’t try to be popular, and shouldn’t think about external validation or recognition:
Writing can’t be a popularity contest, and popularity doesn’t add up to much anyway, beyond the ability to pay the bills. There are lots of really popular self-help and advice writers out there whose work is — Well, I would rather carve driftwood sculptures than adopt someone else’s winning strategy for connecting with readers. Advice without rage, advice without longing and despair in the mix, advice through a Vaseline-smeared lens, advice that sounds like ad copy or a douche commercial: NO. I have to do what I do, even if the world decides it’s worthless. I have to follow my own compass and give it my best and hope to connect. I have to carve messy emotions into a useful shape that feels inspired but not reductive.
That’s the common advice people give failing artists and writers. But it doesn’t answer the questions creative people are actually asking. Sure it’s fine to do it for the love of art or writing, when you’re young. But after you’ve been doing it for twenty years, you have to start thinking, “Why does nobody give a shit about my work?”
The answer is, creative people are taught not to give a shit about other people.
People like to tell writers to just do it for personal pleasure and not care whether people like the work. So writers write for themselves only and then complain because other people don’t care about their writing.
The truth is, writing is a popularity contest. So is art. So is any creative activity. You are making things, and you’re trying to make cool things. Things other people enjoy. If they don’t enjoy them, you cannot expect to make a career out of what you’re doing. (Is art really art if it doesn’t matter to anybody? What is art then? What is literature? Does a book count as “good” if nobody is reading it? If so how do we qualify “goodness”, if it is unrelated to the reception of the work?)
Seth Godin says – and I agree – that art has to be about connection. It has to be a dialogue. It cannot only be the creative process alone, cut off from the response.
People get confused because they think in terms of quality, so they say that those really well-written literary novels that failed miserably and lost the publisher lots of money are “better” than the pulp fiction vampire romances that are obviously garbage. But they go further than that, and they keep writing those “better” books while refusing to write books with more popular appeal that more people would like.
Making a living as a writer is a numbers game.
Popularity doesn’t add up to much anyway, beyond the ability to pay the bills…
Huh? What? Popularity means people know you and like your work. And it also pays the bills and earns income. Those are both really awesome things. If you’re a writer, you should try to get more of those things. Instead, everybody is telling you to shoot for LESS of those things, by hinting that “real, high quality work” is necessarily done for no audience, and that neither popularity nor financial remuneration for the time you spend working should be expectations for proper artists.
Which is exactly why most writers are writing books nobody wants to read, then feeling frustrated by lack of obvious signs of success, and then asking whether they should just give up. But they don’t. They just sneer and become jaded against all the idiots would won’t buy their books:
You can’t try to “reach” some imagined mob of dipshits, molding your work to match their dipshitty tastes.
So they just keep writing books nobody is reading and wondering what they’re missing. I love this quote from Derek Sivers, which is simple and cuts to the heart of what it takes to be successful at anything: people have to love what you’re doing.
Not everybody, but some people. It’s fine if 90% of the illiterate masses won’t get your book. As long as the 0ther 10% will love your book. Even 1% or .001% is enough (.001% of the population is 318,900 people). But some people have to love it. You can’t expect success is nobody likes it, or if some people really do like it but don’t love it.
If you are writing books that nobody is loving, the problem isn’t the world, the problem is you. You are choosing to write books nobody wants to read, out of allegiance to an ideology of creativity that was born a few centuries ago with the romantic poets and came to a violent fruition with the futurists.
Polly says nobody deserves success. All we deserve is to work really hard at what we love.
We don’t deserve MORE, you and me. We’re lucky to be writing for a living. So what do we deserve? We deserve to work really hard at what we love. That’s a privilege. We deserve that.
You need to make a choice for yourself.
Do you want to work really hard and love what you do but never make anything that matters to other people? (Isn’t that just a little selfish?) Or are you willing to consider you may need to find an audience who can support your creative passion, and make relationships with them, and find what value you can bring to their lives?
If you’ve had some success, and you want more success, the advice you’re looking for isn’t “don’t worry about success, just write for yourself.”
So stop reading advice like that! It may make you feel better, and allow you to keep doing more work… but that work still won’t produce the results you want, because your ideology about what it means to be creatively productive is sabotaging you from doing work that matters.
If all that inspiring advice has made you feel warm and fuzzy but never gotten you the results you want, it’s time to try something else, which is this:
Treat your writing like a business. Find an audience. Know your genre and what expectations they have, and give them the best damn story you possibly can. Don’t try to sell them the story you think they should read; write the story you know they’ll love. Give a shit about your readers, and they’ll give a shit about you too.
The 3 secrets to book marketing, and a haunted castle tour. Totally free. Get it here.
I’m a philosophy dropout with a PhD in Literature. I covet a cabin full of cats, where I can write fantasy novels to pay for my cake addiction. Sometimes I live in castles.
3 Comments
WOW!!! Can I share this, like, 1,000x? I’ve said this so many times, I feel as though my head will explode.
I blame the early Church. Yeah, I know, Derek–you think that’s a non-sequitur. But it’s not. The early Church BS’ed artisans of all kinds into donating their work, telling them that art done for the love (of God) was superior to art done for filthy lucre. That working “merely” for money, merely for fame, etc., was inferior. Was crap. Made the artist somehow a lesser being than those that crafted their work solely for the love of God, for the love of Church, for the love of IT, itself…rather than to please their fellow men and women. That doing this work for “noble” and “unselfish” reasons would buy them that Stairway to Heaven, but sculpting/painting, etc., for money would send them straight on the path to damnation. And thus….
This nonsense seems to have somehow carried over into today’s world. I see it not merely in publishing, but in all walks of life–that the whole “starving artist” thing is somehow PURE, somehow noble, while writing for MONEY is evil. We saw it in the 50’s and 60’s, with art students lamenting that they were “stuck” at advertising agencies, turning out commercial dreck, rather than creating great ART (no matter how great those advertisements were!).
(I first encountered this phenomenon in horse-breeding, of all places. But when I realized what it was–how bizarre–it was hard to miss when my life opened up to include publishing, in all its aspects.)
it’s simply WRONG. Are we all lesser beings because we expect to be paid for our labors? For what we do each day, to put bread on our table, food in our mouths, a roof over our head? So, why on EARTH should we somehow think that the art that is created is exempt from being rewarded? Following this path is how writers (and other artists) get jaded, start to sneer at the Stephanie (sp?)Meyers of the world. But what they miss is, if you have a genuine “literary masterpiece” in you, that’s dying to get out, writing books that DO connect with the masses, with a chunk of people who WILL love it, will enable you to write the next Finnegan’s Wake. AND get it bloody published (and likely loved, at least by some).
Frankly, most writers have to stop excusing sub-par efforts by saying that the great unwashed masses “don’t get it.” That’s bollocks. We’re all still talking about Joyce, for God’s sake–and who is less understood than he? What’s “better” about starving? What’s better about falling into dusty obscurity, with 5 fans, rather than at least being able to eat well?
I don’t believe that there’s anything at all shameful about writing the next Nero Wolfe novel. The next Twilight (even though I loathed those books). That’s commerce, AND it’s art. It may not be YOUR art, but books that connect with THAT MANY PEOPLE are still connecting, even if they’re not your crowd. Telling yourself that writing a masterpiece that nobody will read…that’s no better than writing your novel and sticking it in a drawer, afraid to take it out and send it to Random House. And the end result is the same–nobody reads it.
I don’t understand the attraction of the lie–that art for lucre = bad, and that’s why novels A, B, C, aren’t selling–unless it’s the ready excuse. That the great unwasheds don’t “get it,” thus, it doesn’t sell–rather than admitting that the book isn’t any good. Or that it doesn’t give the reader the satisfying emotional experience (fiction) or information (non) that s/he sought. Perhaps that’s it–instead of admitting that your writing isn’t good enough, that your marketing efforts aren’t strong enough, that your emotional resonance in the book isn’t powerful enough–you can blame the readers’ lack of intellect for your failures, not your own writing.
In any event…I blame the Church. 😉 That’s my thinking. Can’t still really hold them accountable for this today, but how else did this codswallop get buried in our collective psyche? Great article, Derek. Well said, and needs to be read and re-read. Well done.
Me? Duh! Don’t know how to comment or reply to comments or chat or nothing like that! All I know is to “post!” and, ’email’! I’ll email you with my …whatever! Having to redo the whole book! BRAIN STORM! Will I ever get the book like it is supposed to be to get the ‘clicks’ and ‘picks’?
I sent you an email with my cover since you kindly offer your expertise? 🙂 Now, one more asking: Is 3000 words too long for a Preface? Please don’t laugh! I’am hopelessly wordy! But maybe I could put Preface 1 & 2?
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