Using Pinterest, Youtube and Slideshare to cast a wide marketing net

These could easily be three separate topics but I’m lumping them together because they form one branch of my marketing efforts… repurposing your content.

Let’s say you wrote a great blog post and you want more traffic.

  1. Turn your blog post into a Powerpoint (I hate Powerpoint actually, I use Google Slides).
  2. Then make a video of you giving the presentation/talking about each slide.
  3. Then upload the individual slides to Pinterest (you can also share them daily on Twitter/Facebook.

​I started this video to talk about using Slideshare, Pinterest and Youtube together to repurpose your content and cast a wide net, but I got distracted talking about how to turn a book giveaway into an insanely powerful “best books in your genre” arsenal of content that bestselling authors will share and promote for you. It’s what I do for every book, or at least should be doing, and is probably the most powerful book marketing/author platform strategy in the world (and I’m kind of the only one I know doing it).


About Derek Murphy

Derek Murphy is a book editor turned book designer with a Ph.D. in Literature. He's been featured on CNN and spoken at dozens of writing conferences around the world. These days he mostly writes young adult fantasy and science fiction, while helping authors write and publish bestselling books. FREE GUIDE: Sell your work without selling out.