These could easily be three separate topics but I’m lumping them together because they form one branch of my marketing efforts… repurposing your content.
Let’s say you wrote a great blog post and you want more traffic.
- Turn your blog post into a Powerpoint (I hate Powerpoint actually, I use Google Slides).
- Then make a video of you giving the presentation/talking about each slide.
- Then upload the individual slides to Pinterest (you can also share them daily on Twitter/Facebook.
I started this video to talk about using Slideshare, Pinterest and Youtube together to repurpose your content and cast a wide net, but I got distracted talking about how to turn a book giveaway into an insanely powerful “best books in your genre” arsenal of content that bestselling authors will share and promote for you. It’s what I do for every book, or at least should be doing, and is probably the most powerful book marketing/author platform strategy in the world (and I’m kind of the only one I know doing it).