Tag Archives: starting a business

What to do when your email list is worthless (bridging the gap between your hobby and your business).

I’m up to almost 10,000 signups on my email list – that’s a hefty amount, worthy of celebration. Except that, using MailChimp, I’m paying $80 a month, or $960 a year. I only send emails once a month or so, when I’ve finished some big project worthy of sharing or have a new book out. Also, so far I’ve been …

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10 counter-intuitive rules for starting a freelance business that you’ve never heard before

I’ve been running online businesses for about a decade. For most of that period, I did what everybody else did. I sold myself. I talked about benefits and what I offered. I made special deals and discounts. I advertised. I was desperate, and I tried everything. But this year things started turning around. I learned some neat tricks by watching …

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