What to do when your email list is worthless (bridging the gap between your hobby and your business).

What to do when your email list is worthless (bridging the gap between your hobby and your business).

I’m up to almost 10,000 signups on my email list – that’s a hefty amount, worthy of celebration. Except that, using MailChimp, I’m paying $80 a month, or $960 a year. I only send emails once a month or so, when I’ve finished some big project worthy of sharing or have a new book out. The 3 secrets to book...

10 counter-intuitive rules for starting a freelance business that you’ve never heard before

10 counter-intuitive rules for starting a freelance business that you’ve never heard before

I’ve been running online businesses for about a decade. For most of that period, I did what everybody else did. I sold myself. I talked about benefits and what I offered. I made special deals and discounts. I advertised. I was desperate, and I tried everything. But this year things started turning around. I learned The 3 secrets to...