Why “Saving Mr. Banks” should be required viewing for self-publishing authors

Why “Saving Mr. Banks” should be required viewing for self-publishing authors

I’ve just started watching “Saving Mr. Banks” – the story of how Walt Disney (Tom Hanks) acquired the book rights of Mary Poppins from the author P. L. Travers (Emma Thompson). At the beginning of the story, P. L. Travers is a control freak, absolutely paranoid that her creation will be modified, changed, ruined. Disney...

The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or...

Book marketing secrets you need to know before you publish

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of...

Can introverts be successful authors? How do you build a platform around your writing when you like to be alone

Can introverts be successful authors? How do you build a platform around your writing when you like to be alone

I have a suspicion, or maybe more like a prejudice, that all the best writers and artists are introverts. We are proud and independent, we like to spend time on our own with our own ideas, we excel at keeping ourselves entertained with the creative production of our own worlds. I distrust extroverted writers and The 3 secrets to book...

What authors need to know about conversion, split testing and lead generation

What authors need to know about conversion, split testing and lead generation

Most authors don’t know enough about business. While some savvy non-fiction authors succeed through grit, willpower and constant bullhorning, the majority of authors are making a mess of their book marketing and promotion, using decade-old techniques and advice, which will move few books off shelves and even worse, can be detrimental to...

Mark Coker’s tips for ebook publishing success: anti-marketing tricks that work!

Mark Coker’s tips for ebook publishing success: anti-marketing tricks that work!

I stayed up late to watch the Alliance of Independent Authors’s Self-Publishing Advice Event with Mark Coker (founder of Smashwords). His advice for ebook publishing success resonated with me, because so little of it was about marketing your book. Indie authors perversely focus on marketing, social media, and “getting the word...