A while ago I read Seth Godin’s This is Marketing; in this article I’ll try to parse meaning so you can apply his insights to your own creative projects. (Some of this may be paraphrased as I’m working off quick notes.) Firstly, Seth addresses the doubt and fear most creatives face around marketing their work:
This evening I realized I’m (now over) 100K in lifetime book sales, so I set up an “ask me anything” thread on Reddit’s largest writing group. I was nervous, because Redditors can be hostile, but having frequented the site more recently, I knew a LOT of writers were struggling with some pretty basic, common writing
A few years ago I wrote about how to craft a blurb that converts… but today I need to make a confession: I still suck at blurbs. Sometimes I think I get them right. Sometimes other people think my blurbs are awesome (and I’ve seen authors copy what I’m doing). But other times, competitors destroy
A few years ago I made this epic list of 300+ fonts to use for every genre. But the truth is, I rarely use those anymore, and some are even cringeworthy. So recently I spent a lot of time going through my collection and choosing NEW fantasy fonts I love. Keep in mind: most of
Recently I got featured on a couple lists of “best self-publishing sites (The Write Life & Feedspot). I thought I’d pay it forward by making my own list of self-publishing companies. When most authors start thinking of self-publishing their book (usually after years of failed querying, or with dollar signs in their eyes from...
Last year we visited the Charles Dickens house in London, which is when we found out there was a movie about the author’s life called The Man Who Invented Christmas. I only watched it recently – it’s available on Amazon Prime – and then I watched it again and took notes. These are tips based on
Indie publishers are slowly coming to realize the importance of an amazing book cover. Since many self-publishing authors are starting out on a very small budget however, homemade, DIY book covers are still a popular choice. But be forewarned: although book cover designs come in a wide variety, publishers consistently use reliable, time-tested...
Note from Derek: I usually tell authors not to bother with in-person stuff like book signings because it’s too much work, and to focus on online stuff instead… but book signings can be FUN – and doing a signing in Barnes & Noble (or any “real” bookstore) feels more significant, like a milestone or bucket...
Using the right fonts on your book cover helps tell the reader what genre your book fits into and elicits an emotional response. You want it to look great, but also be appropriate, fit in well with the cover design, and (probably) be just a little more interesting than a standard font. So I’ve put
What’s Pronoun and what does it matter? Today was supposed to be the day I share testimonials from students and start wrapping up my course launch – but instead it’s important to comment on what’s going on with Pronoun. If you haven’t heard of Pronoun yet, it’s an ebook distribution platform like...
“Can you really make a living as a writer?” Last year I decided to put my PhD in Literature to good use and write some novels; specifically, I wanted to see whether I could actually make a living as a writer. The short answer is YES. I made about 35K in six months publishing fiction
Recently I realized my whole process for publishing bestselling books is completely backwards. At a party in Medellin recently, a guy said “wow, you’ve hacked publishing!” I don’t like being called a hack because there’s an assumption that it means I’m putting out poor quality books to trick or fool...
