How to Write Your Non-Fiction Book Introduction or Preface: Masterful Persuasion Techniques from Think and Grow Rich
Recently I’ve been learning about story. Specifically, using story architecture like a Trojan Horse: getting people to pay attention and disarm resistance, so that you can give them enough information to start liking (sympathy) and trusting (credibility) you. Because if they don’t like and trust you, they won’t keep...