Tag Archives: book review

What’s so great about Vulnerability? The Best Offer vs. Greatly Dare

I’ve written before on the cult of failure; but in case you’re new here, let me lay it out: The “follow your passion” paradigm leads some entrepreneurs to success, but most artists and authors to failure. Passion may be a necessarily ingredient IF you have a strong business idea and a product. But if all you have is passion, and …

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Why should anyone review your book for free?

If you’ve published a book, you probably already know that reviews are essential to sales: having a bunch of reviews on your Amazon page should be your #1 pre-marketing goal. But recent book review scandals have made everybody skeptical and overly prejudiced against paid book reviews. Paid book reviews – it is assumed – are automatically untrustworthy, false, fake, misleading, …

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