Tag Archives: book marketing

How to make your own FREE ebook cover in MS Word that will blow people away

A common piece of advice for indie authors that I hear repeated strenuously is this: “DON’T make your own book cover in Microsoft Word!” Why? Because it’s almost certain to be ugly. But the reason that authors even attempt it, is because Word is probably a program they already know how to use and have installed. A serious graphics software …

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Createspace vs. Lightning Source: Which is better for Self-Publishing Authors?

I’ve seen versions of this debate raging around the internet for several years. The short version goes like this: 1) Lightning source produces better quality books 2) Lightning source offers more professionalism and the right kind of discounts therefore 3) Even though it’s more expensive and a pain in the ass, you should go with LS instead of Createspace because …

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12 things you need to do before the end of 2012

In about an hour it will be 12:12, 12-12-12.  With the end of the year looming, this seems like a good time to begin an annual evaluation process about the things you did right in 2012, and what you want to work on in 2013. Don’t put it off – there’s little time for reflection in the runup before Christmas …

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