Tag Archives: book marketing

Perennial Seller: a media manipulator talks book marketing

This morning I did an interview on writing fiction and we discussed, among other things, whether writing faster books leads to inferior quality and whether writing to market creates inferior art. These are real conversations, and though I would answer “no” to both, I’m often challenged by thousands of passionate creators who very firmly believe “YES.” The conversation prompted me …

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How to Write an Awesome Book Introduction or Preface: Masterful Persuasion Techniques from Think and Grow Rich

writing book introductions

Recently I’ve been learning about story. Specifically, using story architecture like a Trojan Horse: getting people to pay attention and disarm resistance, so that you can give them enough information to start liking (sympathy) and trusting (credibility) you. Because if they don’t like and trust you, they won’t keep reading – but unless you start with story, they won’t pay attention enough …

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2000 preorders cancelled! Incentivized purchases for book launches and Amazon’s fine print

I screwed up. Months ago I agreed to be part of a multi-author box set. I usually say no to these, but I have  personal relationship with Napoleon Hill’s Think and Grow Rich (I even featured it in my PhD Thesis) so I submitted my chapter. The authors all offered a free course or bonus to incentivize preorder purchases, and these …

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Pronoun is dead: this is why the best self-publishing services go out of business

  What’s Pronoun and what does it matter? Today was supposed to be the day I share testimonials from students and start wrapping up my course launch – but instead it’s important to comment on what’s going on with Pronoun. If you haven’t heard of Pronoun yet, it’s an ebook distribution platform like Smashwords and Draft2Digital. It’s not perfect, but …

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