Tag Archives: bestselling author

Content or Keywords? How to write a book subtitle or tagline that grabs readers by the throat

The title of this post is a little too violent, but it exemplifies the purpose of this post: your subtitles and taglines need to engage readers. Firstly: a subtitle is usually what goes on a non-fiction book, and non-fiction book readers are mostly looking for information and content, so you need to focus on keywords (sort of, more on that later). A …

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