Search Results for: book marketing

The Anatomy of a Perfect Author Website {INFOGRAPHIC: a marketing blueprint for indie authors}

infographic author website

I made this infographic to help authors figure out their author websites. If you like it, share it on Pinterest/Twitter/Facebook/Everywhere! SELL MORE BOOKS (without spam). I wrote a free book with all my best book launch and marketing tips - if your book isn't selling and you're not sure why, this will definitely boost your sales. There's even a free …

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Email marketing mastery for authors (get more subscribers, increase open rates, decrease unsubscribes, and build an army of loyal fans)

Picture it like this: you’re a poor orphan on a ship with a spoiled princess. Lightning strikes, the ship is going down. You spot another ship not far away. You have to convince the princess to trust you and jump together off the boat. YOU know this is the only way to save her, but she’s not convinced. That’s email …

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How to build and grow an email list (my recommended email subscription service + free course on email marketing)

Whether you’re an author, artist or entrepreneur, you’ve probably heard “the money is in the list.” Building your email list gives you direct access to your clients, customers and fanbase. For the past several years I’ve used Mailchimp, and I continue to do so despite it’s problems (which I’ll discuss down below). I usually recommend it to authors because I …

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Everything you wanted to know about advertising your book (book promotion through Google, Facebook and More)

online book promotion guide

I’m a casual browser of book marketing and promotion sites. I also deal with a lot of authors asking about book promotion companies and services. In general, I say to steer clear. Paying someone else to market your book is a losing gamble, and you’ll very rarely make even a fraction of your money back. As they say on their …

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How To Organize a Barnes & Noble Book Signing for your Self-Published Book

Note from Derek: I usually tell authors not to bother with in-person stuff like book signings because it’s too much work, and to focus on online stuff instead… but book signings can be FUN – and doing a signing in Barnes & Noble (or any “real” bookstore) feels more significant, like a milestone or bucket list item. So when I saw …

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Where to find a book editor, who to trust, and how much to pay for book editing and proofreading

Edit – this is a very old article. A newer one comparing editing prices is “how much does editing cost and are you being ripped off?” Also, I had previously said a bunch of stupid things in this post, which were helpfully pointed out to me – I’ve revised the article and I hope it’s less offensive. An author asked …

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Cheating to win won’t help your book sales: Judging the Author’s Database 2013 Book Cover Design Contest

This month I was asked to be a guest judge on the Author’s Database 2013 indie book cover design contest. It was an interesting experience, both in seeing the quality of what’s out there, and becoming more familiar with my own guidelines for quality cover design. There was a wide variety, and I was supposed to choose a first, second …

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