DIY December – Can you tell these book covers were made in MS Word?

I’m about ready to launch a package of DIY book cover templates in MS word, to give indie authors and affordable options for high quality cover design. I’m trying to bulk upload to Pinterest (where “DIYdecember” is trending) but alas, Pinterest is fickle, so I’m going to upload some of my favorites on this page as well so I can …

Read More »

Book marketing secrets you need to know before you publish

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of authors, often suggesting simple, small changes that double …

Read More »

Why I love to work for free (a book makeover project for Alastair Humphreys)

Tonight after reading some of Gary V.’s new book Jab, Jab, Jab, Punch I followed his advice and searched Twitter for “book cover design” – by way of which I discovered Alastair Humphreys’ invitation for someone to redesign his book cover. I wasn’t familiar with Alastair so I would have passed the opportunity, but then I started reading the very …

Read More »

Can introverts be successful authors? How do you build a platform around your writing when you like to be alone

I have a suspicion, or maybe more like a prejudice, that all the best writers and artists are introverts. We are proud and independent, we like to spend time on our own with our own ideas, we excel at keeping ourselves entertained with the creative production of our own worlds. I distrust extroverted writers and artists, because they probably spend …

Read More »

How to really write a press release (that actually sells books), plus some free PR templates

This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising – in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements. I was curious what sort of traffic they get so I used www.alexa.com to find out. …

Read More »

Everything you wanted to know about advertising your book (book promotion through Google, Facebook and More)

online book promotion guide

I’m a casual browser of book marketing and promotion sites. I also deal with a lot of authors asking about book promotion companies and services. In general, I say to steer clear. Paying someone else to market your book is a losing gamble, and you’ll very rarely make even a fraction of your money back. As they say on their …

Read More »