This is why book marketing packages don’t work

I see a lot of small publishing companies and book publicity “experts” offering book marketing packages that look something like this: Standard Author website Fan e-mail list for your website Social media accounts with weekly updates (Facebook, Twitter, LinkedIn, and Google+) Search engine optimization Book listing on Goodreads...

6 reasons why everyone is totally wrong about author websites (and it’s killing your book sales!)

6 reasons why everyone is totally wrong about author websites (and it’s killing your book sales!)

If you are publishing a book and thinking about getting an author website designed, you probably having something fancy in mind – something glossy and sleek and professional, fully customized to match your brand and genre and book. Something totally amazing. Because that’s what all the bestselling authors with big platforms...