How to make an author website or book sales page that doesn’t scare away your readers

For years I’ve been dancing around the idea of offering author websites. I’m a WordPress pro PLUS a graphic designer, so I’ve got the skills – and WordPress author websites are in huge demand and average around $1000 to build. Why I don’t do it? I don’t want to become the author’s life-long tech person who helps them change pictures …

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How to learn Mandarin Chinese (or any language) super-fast with language hacking.

I’ve studied Spanish, German and Chinese in both school and immersion environments; in both classroom settings and one on one tutoring. I’ve also been an English teacher to ESL students in several countries. Some things I’ve learned about language acquisition: You have to make it a primarily goal, not a hobby. An hour or two a week is not enough, …

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Why having a Facebook author page for your book is (mostly) useless

You’re writing a book. You want to make sure you do the marketing part right so people know about it, buy it and read it (so that they can rave and tell their friends about it). You know having a “Social Media Strategy” is important, so you might be thinking about setting up a special Facebook page for your book …

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Are a you a Wantreprenauthor? (aka: Is vanity killing your publishing?)

A lot of indie publishing gurus talk about being an Authorpreneur or Entreprenauthor – basically referring to the importance of treating your writing and publishing as a business. But something real entrepreneurs are very familiar with is the guy going through the motions of business without actually doing anything. Trying to act like a ‘real business’ and getting everything done …

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Will this simple Amazon trick double your book sales?

I put out “Book Marketing is Dead” almost 2 months ago and haven’t thought much about it. It’s doing pretty well and earning positive reviews. Then I showed it to some indie author friends in Puerto Galera, Philippines this week and they both commented on the title: After the main title, the subtitle was all lowercase. That’s also the way …

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High price = higher satisfaction: except when selling books (+a defense of Hugh Howey)

A couple nights ago I met up with Hugh Howey Fan Fic writer Wes Davies over pizza and beer in Tainan, Taiwan; as indie authors we discussed marketing and pricing strategies. The best plan (I continue to affirm) is cheap or free – especially at the beginning, and especially as a lead-in to a series. Lower prices = more downloads, …

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300+ Fool-Proof Fonts to use for your Book Cover Design (an epic list of best fonts per genre)

Using the right fonts on your book cover helps tell the reader what genre your book fits into and elicits an emotional response. You want it to look great, but also be appropriate, fit in well with the cover design, and (probably) be just a little more interesting than a standard font. So I’ve put together some cheat-sheets of the …

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Being happy isn’t enough: finding a life purpose you REALLY care about.

I recently had an “Aha!” moment reading Sebastian Marshall’s Ikagai. I’ve written earlier about how “chasing your passion” is bad business advice, but I still essentially cling to the idea that happiness is a worthwhile goal. We have absolute freedom, so – given the option – why not be happy? Surprisingly, there are many reasons. But the biggest one is …

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