How to write a press release (plus a $50 off coupon at PRweb!)

How to write a press release (plus a $50 off coupon at PRweb!)

Recently I finished a guide to book marketing, and discouraged authors from using a free or paid press release service because I don’t think it’s worthwhile for authors or book promotion. But you might want to do it anyway, especially if you A) have a non-fiction book or B) are promoting some kind of business. The 3 secrets to...

How to format your book’s sales page listing on Amazon.com (through KDP or Author Central)

How to format your book’s sales page listing on Amazon.com (through KDP or Author Central)

The last time I added a book to Amazon (2011) things were a little different, and I had to learn to tricky, not-quite-html code. But the situation has improved. From what I understand (as of Nov. 2013) or so, you can login to Author Central and manage your book description, but on Author Central you The 3 secrets to book marketing, and a...

The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or...

Book marketing secrets you need to know before you publish

Book marketing secrets you need to know before you publish

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of...

Can introverts be successful authors? How do you build a platform around your writing when you like to be alone

Can introverts be successful authors? How do you build a platform around your writing when you like to be alone

I have a suspicion, or maybe more like a prejudice, that all the best writers and artists are introverts. We are proud and independent, we like to spend time on our own with our own ideas, we excel at keeping ourselves entertained with the creative production of our own worlds. I distrust extroverted writers and The 3 secrets to book...