How authors and author marketing services are ruining social media

How authors and author marketing services are ruining social media

I’ve been slow to adopt to social media. I’m only finally getting used to and starting to enjoy Twitter, mostly because I have an iPhone now and the user interface is more intuitive. People follow me and I follow them back; because I operate in self-publishing circles, that means I have a ton of authors The 3 secrets to book...

Mark Coker’s tips for ebook publishing success: anti-marketing tricks that work!

Mark Coker’s tips for ebook publishing success: anti-marketing tricks that work!

I stayed up late to watch the Alliance of Independent Authors’s Self-Publishing Advice Event with Mark Coker (founder of Smashwords). His advice for ebook publishing success resonated with me, because so little of it was about marketing your book. Indie authors perversely focus on marketing, social media, and “getting the word...

Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

I’m at the airport in Houston, waiting for my connecting flight back to Portland (after spending a few days talking about book marketing in Cleveland). Since I can’t get much work done on the road, I just watched the new Houdini mini-series starring Adrien Brody. It shows Houdini in a mostly sympathetic light: he’s a The 3...