This feels like a very dumb post to write. But I just had an epiphany I thought I’d share. I’ve never liked emailing my blog posts to my email lists. I figure they signed up for free stuff, not to be updated with every post. But I just realized that’s a huge mistake. I should
I wanted to make a quick video about how to use Mailchimp to setup your email optins, autoresponders and signup forms; instead I talked for three hours about email marketing. So here’s a free crash course video series on setting up Mailchimp and using it to build a list, and how to engage that list with
What’s the difference between book serials and a series of books, and what’s best for marketing and sales?
For about a year (or more) I’ve been blogging about all the cool things I’m going to do to market my books, but haven’t had the chance to try any of them yet because I’m still working on the writing. The main thing everybody says to do is write a series. Other people are writing
There’s a lot of things I could say about the Lego Movie (2014). It’s a perfect representation of the hero’s journey, pulled so closely from contemporary remixes (Tron, the Matrix) to seem like every movie at once. The hero, like all good heroes, is young and untested. Foolish, an outcast, alone. His motivation is merely
I recently found out about the “War on #amwriting” while researching for a tattoo befitting someone involved in publishing, that announces to the world what I do. I chose this one… it’s pretentious enough to make me self-conscious until I work my ass off and publish a legacy of books It’s great article, bemoaning the
Nanowrimo is coming! Whether or not you’ve participated before, it’s a wonderful chance to focus on your writing. It’s fun to commit yourself to writing 50,000 words in a month. It proves to you that you can do it, and that writing is just about adding more words everyday. The problem with Nanowrimo is that,
UPDATE: This post was hypothetical, but I’m not actually going to do any of these things. The reason is, it’s important to keep your “also-boughts” clean; which means, you want people buying your books who are buying other books in your genre. There are lots of ways to make that happen. But getting a whole
Today we did an awesome live class on building a bestselling author website, including topics to writing about, content marketing, getting more traffic and email subscribers, and design and branding. One of the things I recommended was to write articles, then turn those into Powerpoints for SlideShare, then record yourself talking about it for...
This is a slide from the live masterclass we ran today on building an author platform, but we went quickly so I’m posting it here. These are opt-in ideas you can use: make something that appeals just to your ideal reader. For the the #1 best idea is “Signup for a summary of my favorite (genre)
I made this infographic to help authors figure out their author websites. If you like it, share it on Pinterest/Twitter/Facebook/Everywhere!
You can do anything. There is no limit to your glorious creative potential. However, making things that other people like and that benefit other people are much more likely to bring esteem, financial security, comfort and happiness. Most creative people passionately buy into the idea that “True Art” is never...
2018 UPDATES: Amazon has been doing “purges” of reviews and a lot of authors have seen hundreds of reviews deleted. Read this to keep Amazon from deleting your reviews. Also for a while Amazon was displaying the review with the most comments on top, instead of those voted most helpful… but that didn’t seem to stick...