Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

I’m at the airport in Houston, waiting for my connecting flight back to Portland (after spending a few days talking about book marketing in Cleveland). Since I can’t get much work done on the road, I just watched the new Houdini mini-series starring Adrien Brody. It shows Houdini in a mostly sympathetic light: he’s a The 3...

Author Ethics and Utilitarianism (Or, “Why Authors are Bad People”)

Author Ethics and Utilitarianism (Or, “Why Authors are Bad People”)

Tonight I read with interest two posts about Author Ethics. This one by Jane Steen on selfpublishingadvice.org argues that while indie authors often lament (and admit to be challenged by) quality issues, the equally important issue of Author Ethics is ignored. The concept of “Author Ethics” refers mainly to bullshit book reviews; a...

How to use Kindle pre-orders to pre-sell your self-published book

How to use Kindle pre-orders to pre-sell your self-published book

I was excited that Kindle finally set up a pre-order option on KDP, which means self-publishing authors can finally compete with mainstream books by selling pre-orders. Pre-orders are great because you can build buzz and start talking about/selling your book before it’s really all polished up and ready to go. In addition (I believe) all...