A common question I get in my private facebook group goes like this: “my book is published but I have zero sales and no visibility, and I don’t know anything about book marketing. Should I hire a publicist?” The short answer is NO. A book publicist or book launch specialist will often charge 10K or more, guarantee nothing and focus on …
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How to hire a ghostwriter for your book & average salary for ghostwriting jobs
We’re having a discussion in one of my Facebook groups, after someone asked how much they should pay to hire a freelance writer to do some ghostwriting for them. I suggested $500 for 50K. That’s not a lot of money, at all. Some people in the group are frustrated by people (like me) devaluing the work it takes to write …
Read More »Why writing a book is like baking a cake
Let’s say you make cake, but you don’t want to conform to a type of cake. You create an epic masterpiece, but it’s not quite chocolate, or carrot, or red velvet… it’s a mashup of everything, with layers and structure and everything is new and different. It’s ART. But now that it’s done, how do you market it – …
Read More »Can you really write a GOOD book in a month?
Almost always, if an author isn’t selling, it’s because their page isn’t converting. You need 3 things to succeed, a great blurb, cover, and enough reviews to offset skepticism. I can help you fix those things; I can also help craft your pitch or hook – which is critical for your amazon page. I can also do keyword and category …
Read More »How to get your book on Oprah – A LONG SHOT COME TRUE
This is a guest post by author Miantae Metcalf McConnell – I was so impressed she got her book featured in Oprah magazine, and I asked her to share what that process looked like. Every month O, The Oprah Magazine publishes a list of books that they recommend to their readers, a “Top Ten List” situated in the magazine’s Reading …
Read More »How To Organize a Barnes & Noble Book Signing for your Self-Published Book
Note from Derek: I usually tell authors not to bother with in-person stuff like book signings because it’s too much work, and to focus on online stuff instead… but book signings can be FUN – and doing a signing in Barnes & Noble (or any “real” bookstore) feels more significant, like a milestone or bucket list item. So when I saw …
Read More »2000 preorders cancelled! Incentivized purchases for book launches and Amazon’s fine print
I screwed up. Months ago I agreed to be part of a multi-author box set. I usually say no to these, but I have personal relationship with Napoleon Hill’s Think and Grow Rich (I even featured it in my PhD Thesis) so I submitted my chapter. The authors all offered a free course or bonus to incentivize preorder purchases, and these …
Read More »How to (quietly) launch a bestselling vampire book on Amazon
I haven’t published a *new* book for over a year. Possibly, Amazon took the wind out of my sails when I overextended myself and failed to meet preorder deadlines (thus losing my preorder privileges for 12 months). I have gone back and fixed up or completed some other titles – so I’ve probably written and published about 100,000 words in …
Read More »How to publish and market a children’s book or coloring book on Amazon
I wrote a guide to publishing children’s books earlier, and wanted to make something about marketing children’s books as well – so I’m sharing this short guide and a video I made for a friend who writes children’s books – my tips on how to redistribute content to get more links and shares of her books are great for any …
Read More »The hidden costs of publishing (read this BEFORE you pay anyone to publish your book!)
Tonight I made an hour long video, under the alleged topic “how much does publishing really cost” – however, the main focus of the video turned into a rant about certain publishing gurus or writing coaches who charge an extraordinary amount of money to help you write and publish your book. My own opinions are confused because, while I have …
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