Search Results for: book marketing

Building your hot air balloon – a metaphor for creative success

Most of the people I know who are working online are selling hot air. In other words, they fill people with hope, motivation and inspiration. They get them charged up and excited. They tell them “You can do anything you want, if you just BELIEVE in it!” They say, “Just follow your passion and the money will take care of …

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An advertising hack for getting your business in front of the right readers

I don’t do a lot of advertising, but this year I’m planning on attending some writing and author-related conferences to build my platform (I’m even speaking at one). Attendance usually costs a few hundred dollars (plus travel), but necessitates that you actually talk to people, otherwise those valuable face-to-face meetings are wasted. If you’ve built up relationships before hand, meeting …

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The 5 best marijuana strains for creativity and productivity

In the time of the Caesars it was not uncommon to smoke the female hemp flowers (marijuana) to “incite to hilarity and joy.” Pipes that had smoked opium and hashish were found in Shakespeare’s family home. When Wordsworth wrote “Poetry is the spontaneous overflow of powerful feelings” he probably had his experiences with laughing gas in mind (something I got to …

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Contest winners (2013)

Sometime yesterday my faulty hard drive crashed, so for the past 24 hours I’ve been reinstalling, rebooting, and restoring files – thankfully I recently signed up for an online backup service (BackBlaze), otherwise the loss of data would be devastating. As it is, I’m kind of on a forced leave of absence (I can’t do much “real work” until I …

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Why I don’t ship my pants or anything else until I’m ready

In most regards, I think authors and artists have a lot to learn from the young entrepreneur crowd chilling in San Francisco and Silicon valley. They are reckless overachievers and productivity chasers with their eyes on the end goal. They are developing “minimal viable products” to test out the market and then “hustling” and “being scrappy” until they “get shit …

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10 counter-intuitive rules for starting a freelance business that you’ve never heard before

I’ve been running online businesses for about a decade. For most of that period, I did what everybody else did. I sold myself. I talked about benefits and what I offered. I made special deals and discounts. I advertised. I was desperate, and I tried everything. But this year things started turning around. I learned some neat tricks by watching …

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The #1 self-promotion RULE for the indie authors and artists (Finding your market)

Are you a creative person trying to get people to pay more attention to your work? Do you hate promoting yourself, and arent’ sure how to begin marketing? The #1 rule here on Creativindie is: make something people want. The reason this rule is so important, is that most authors and artists blithely ignore it. “Isn’t making what people want …

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Createspace vs. Lightning Source: Which is better for Self-Publishing Authors?

I’ve seen versions of this debate raging around the internet for several years. The short version goes like this: 1) Lightning source produces better quality books 2) Lightning source offers more professionalism and the right kind of discounts therefore 3) Even though it’s more expensive and a pain in the ass, you should go with LS instead of Createspace because …

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