Free book launch cheatsheet: This was my first ever book launch, and I’ve learned SO much since then… click here to download my companion workbook for the Guerrilla Publishing book… it has all my best book marketing strategies and some step by step book launch timelines you can use. Firstly – this isn’t...
For a couple years I’ve been telling authors to publish like a business: put out a “minimal viable novel” and get some feedback before betting the farm. Finish 5 chapters before writing the whole book. If you can’t get real readers to love the first 5 chapters, writing the rest is a waste of time. The 3 secrets to...
I have something to say and I feel it needs to be said, though I’m not sure what exactly it is. On the eve of publishing my first fiction, I’m coming to terms with the potentiality of failure, and it’s one of the saddest things I’ve ever known. Maybe it’s because I just watched Me The 3 secrets to book...
One of the things I see a lot of authors doing, is asking people to “like” their Facebook page. That’s an immense waste of effort. First – you’re asking for a favor, something you should never do. Even if it’s “I’ll like your page if you like mine.” Second – getting other random...
I made a big mistake with my author website, which I rectify in this video: I chose a “clever” tagline for my website that wasn’t clear, didn’t have any keywords, and didn’t offer my ideal readers the benefits they’re looking for. In this video I talk about branding, keywords, search visibility, getting and...
Last week I went through my manuscript one last time and sent it out to beta readers; I’d already gone through it a dozen times, and I thought it was pretty clean. I assumed there’d be a handful of typos (there always are), and that the beta readers would catch them (they usually do). However, The 3 secrets to book marketing, and...
After years of helping authors design, publish and market their books, in 2016 I’m focused on publishing my own young adult fiction. Since I’m building a network of powerful young adult book blogs and review sites, I wanted to share my platform with other young adult authors who are having difficulty getting visibility or connecting...
It’s a new year! In 2015 I decided to focus on my writing, and this month I’m gearing up to launch my first fiction. I’ve been posting a lot of advanced Amazon hacking and guerrilla book marketing stuff on my blog, but I realized that’s too much for people who are still struggling to finish The 3 secrets to book...
I made this video as part of a series on how to publish a book in 2016, but it deserves it’s own post, because a lot of authors are spending time and money on shit that doesn’t work, and nobody is really talking about the stuff that does work. Most “book marketing” doesn’t sell books: The 3 secrets to book...
This post has a lot of vulgar swearing in it. It’s a new year, I’m purging my frustrations. Whenever I meet new people, I tend to find out pretty quickly that they want to write a book, start an online business, or sell more art. That’s great, I think, I can totally help them to The 3 secrets to book marketing, and a...
Just found out from K-lytics that Facebook advertising has changed and become SO much more effective for book marketing. Previously, authors could only set interests, and Facebook would advertise to anyone with any of those interests. But that means you’re shotgunning your ad out to everyone, even though they might, for example, love...
Two things I’m taking very seriously right now, are Amazon search results and Google search results for my upcoming novel. There are lots of ways to add keywords into your Amazon page, to increase the chances that someone on Amazon will discover your book, but it’s also crucial to Google your keywords and see what pops The 3...
