Search Results for: book marketing

Groundbreaking new feature allows authors to use Facebook advertising much more effectively in 2016!

Just found out from K-lytics that Facebook advertising has changed and become SO much more effective for book marketing. Previously, authors could only set interests, and Facebook would advertise to anyone with any of those interests. But that means you’re shotgunning your ad out to everyone, even though they might, for example, love Romance Novels but hate Vampire Literature. You’d be hoping …

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Whine or shine (how much of your struggle should you share?)

I just read a blog post from a self-styled “international marketing expert” that rubbed me the wrong way. It was basically a rant against helping other people for free, when she had courses for that, and they should pay her, dammit! I understand that people want to be protective of their content… but I often tell artists and authors that …

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Cover design for indie vs traditional published authors (why most books fail)

I haven’t talked specifically about cover design in awhile, and I usually ignore those raging Facebook diatribes where everybody has loud opinions and gives bad advice, but I got involved in one tonight that is important enough to share. The reason authors get their covers wrong is not just an educational gap. They’ve never designed a cover before, or studies design …

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Best self-publishing companies for indie authors (that aren’t scams)

Recently I got featured on a couple lists of “best self-publishing sites (The Write Life & Feedspot). I thought I’d pay it forward by making my own list of self-publishing companies. When most authors start thinking of self-publishing their book (usually after years of failed querying, or with dollar signs in their eyes from reading about millionaire authors like Hugh …

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My fiction writing

If you like mermaids, vampires, angels, zombies, revolution, Faustian motifs (the dangers of technology) and post-apocalyptic settings and scenarios, you may enjoy my fiction writing… and I want to give you some books for free. I use my fiction to experiment with guerrilla marketing tactics, but I hope they will entertain and captivate you. Here are the ones I’m working on …

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Choose yourself, be happy, make millions and other crazy ideas from a self-published bestseller

Recently I’ve been reading a string of books from successful entrepreneurs. All of them have a background in business, media, blogging and technology. Most of these books are successful because the authors put a lot of money behind them. Some of them have truly powerful ideas, even if most of the content is name-dropping and shoulder-rubbing with famous people, and …

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