Search Results for: book marketing

The Cardinal Sin of Self-Publishing

the cardinal sin of self-publishing

I see a lot of inexperienced authors saying things like, “If that crappy book can sell a million copies, mine will do way better.” This post will break down all the errors in that statement. First, it’s good to know your competition. But you also need to respect it. Authors who make statements like that often haven’t even read those books they are denigrating; …

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To Audiobook or Not to Audiobook? Let the numbers decide.

I’ve been semi-curious about audiobooks for some time. Do people really listen to them? Will they help your print and ebook sales? Will you make any extra money? But I’ve been too busy to give them much attention. Recently however, Matt Stone (of archangel ink) offered to help me out and make one for Book Marketing is Dead. It took …

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Groundbreaking new feature allows authors to use Facebook advertising much more effectively in 2016!

Just found out from K-lytics that Facebook advertising has changed and become SO much more effective for book marketing. Previously, authors could only set interests, and Facebook would advertise to anyone with any of those interests. But that means you’re shotgunning your ad out to everyone, even though they might, for example, love Romance Novels but hate Vampire Literature. You’d be hoping …

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Whine or shine (how much of your struggle should you share?)

I just read a blog post from a self-styled “international marketing expert” that rubbed me the wrong way. It was basically a rant against helping other people for free, when she had courses for that, and they should pay her, dammit! I understand that people want to be protective of their content… but I often tell artists and authors that …

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Cover design for indie vs traditional published authors (why most books fail)

I haven’t talked specifically about cover design in awhile, and I usually ignore those raging Facebook diatribes where everybody has loud opinions and gives bad advice, but I got involved in one tonight that is important enough to share. The reason authors get their covers wrong is not just an educational gap. They’ve never designed a cover before, or studies design …

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