How to set your book for presale on iBooks, Kindle and Smashwords (and why you should)

How to set your book for presale on iBooks, Kindle and Smashwords (and why you should)

Tonight I had a chance to sit down with Mark Coker of Smashwords, and he convinced me to put the books I’m working on for sale as preorders. Although I’ve heard Mark talk about preorders before, I wasn’t planning on using preorders as part of my marketing plan. This article is about what changed my The 3 secrets to book...

What’s the difference between book serials and a series of books, and what’s best for marketing and sales?

What’s the difference between book serials and a series of books, and what’s best for marketing and sales?

For about a year (or more) I’ve been blogging about all the cool things I’m going to do to market my books, but haven’t had the chance to try any of them yet because I’m still working on the writing. The main thing everybody says to do is write a series. Other people are writing The 3 secrets to book marketing, and a...

The definitive indie author guide to author websites that attract and convert

The definitive indie author guide to author websites that attract and convert

Today we did an awesome live class on building a bestselling author website, including topics to writing about, content marketing, getting more traffic and email subscribers, and design and branding. One of the things I recommended was to write articles, then turn those into Powerpoints for SlideShare, then record yourself talking about it for...

20 Badass opt-in bribe ideas writers can use to get people to sign up to their email list

20 Badass opt-in bribe ideas writers can use to get people to sign up to their email list

This is a slide from the live masterclass we ran today on building an author platform, but we went quickly so I’m posting it here. These are opt-in ideas you can use: make something that appeals just to your ideal reader. For the the #1 best idea is “Signup for a summary of my favorite (genre) The 3 secrets to book marketing, and...