How to validate your book ideas before you start writing

Working with writers, one issue pops up often – authors don’t know which of their three dozen book ideas they should start working on. Or they get distracted and want to be working on a new one before finishing the old one. So they often ask, How do I know which book idea will be the

Why aren’t my books selling?

In one of my private Facebook groups, an author is asking whether he should change his author photo and use initials for his author name – to be more gender neutral. His books aren’t selling as well as he’d like and he’s wondering if this will help. If your books aren’t selling, first you need to

How to use positive thinking to sell more online courses

How to use positive thinking to sell more online courses

I just wrote up a case study of my first course launch (which made 18K in 48hours). Although I did pretty well, I could have done much better. I actually wrote this post several months before my course launch, because I was already dealing with anxiety and lack of confidence. For several years I’ve run this blog