How to warm up a big email list (joint author giveaways)

How to warm up a big email list: A lot of you have been posting that you did a group giveaway and got a big email list but you’re not sure how to use it. Most authors will send one or two emails about themselves and their free book. You’ll get much better conversion if The 3 secrets to book marketing, and a haunted castle tour...

Why I don’t retweet other authors

I’m a big fan of helping indie authors – I don’t think anyone can call me selfish with my time or resources (I give away a lot of both, freely). But I also don’t retweet other authors very often. In fact, I actively purge my feed of book promotions or spam. And I unfollow authors The 3 secrets to book marketing, and a...

Oops – I unsubscribed the wrong half of my email list

I was trying to unsubscribe people who never opened my emails, but screwed something up with Mailchimp segmentation. I was trying to clean things up, but made a big mess. I’ll try to figure it out asap! UPDATE: So I was using Mailchimp segmentation to try and get rid of some of the emails that The 3 secrets to book marketing, and a...