Search Results for: book marketing

How to hack your way to the top of any Amazon bestseller category with free and cheap books

I keep telling people to make their books free, followed by 99cents, and they keep ignoring me. So here’s a short case study to show how freaking effective pricing hacks can be for dominating Amazon.   Take a look at #2 up there, the “Feel Good Myth.” Prime real estate you couldn’t even buy – top of the bestseller lists, …

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Createspace vs. Lightning Source: Which is better for Self-Publishing Authors?

I’ve seen versions of this debate raging around the internet for several years. The short version goes like this: 1) Lightning source produces better quality books 2) Lightning source offers more professionalism and the right kind of discounts therefore 3) Even though it’s more expensive and a pain in the ass, you should go with LS instead of Createspace because …

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How do you write a memoir?

You’d think writing a book about your life would be easy. You’re just sharing the stories of your personal experiences, after all. This isn’t an epic fantasy novel where you’re inventing whole new worlds to write about. Writing a memoir is just about remembering what happened, and then writing it down. Easy, right? Wrong. As anyone who has tried knows, …

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Tools and Resources I Adore

I’m finally putting together a list of the tools and resources I use to build traffic, increase conversions, design amazing promotional materials and advertisements, write and publish books, build courses and landing pages, and make passive income online. It took me about 10 years to figure it all out, and the first five years I worked really hard and didn’t …

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Do you have what it takes to be a writer?

inspiration for writers

There are generally two places when writers quit. The first is after their first, second or third book. They expected everything to be easy and found out that publishing is hard. They assumed their book would be successful on its own merits, despite having an unprofessional cover, blurb and website. They thought it would connect with readers even though they …

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Do we live in a post-plagiarism word?

Today I read two articles. The first is the plagiarism case indie author Rachel Ann Nunes raised against Tiffanie Rushton, an elementary school teacher. Tiffanie allegedly took Rachel’s self-published book, added some sex scenes and republished it as her own. Rachel has already spent $20,000 in court fees and is using PRweb.com to get the word out so she can raise $100,000 …

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Why aren’t my books selling?

In one of my private Facebook groups, an author is asking whether he should change his author photo and use initials for his author name – to be more gender neutral. His books aren’t selling as well as he’d like and he’s wondering if this will help. If your books aren’t selling, first you need to figure out why they aren’t selling. …

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How to publish anthologies, boxsets and run multi-author promotions

It’s December, and I’m on a cruise ship cruising the Atlantic (with surprisingly good wifi). We’ve been in Europe three months and are heading back to the Americas. We left from the Canary Islands, the night sea is dark and the steam from the boat is white. There’s a very Titanic feel. I’m hoping to (finally) finish my first full …

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