20 Badass opt-in bribe ideas writers can use to get people to sign up to their email list

bribeideas for email subscriptions for authors

This is a slide from the live masterclass we ran today on building an author platform, but we went quickly so I’m posting it here. These are opt-in ideas you can use: make something that appeals just to your ideal reader. For the the #1 best idea is “Signup for a summary of my favorite (genre) books each month” or similar …

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The Anatomy of a Perfect Author Website {INFOGRAPHIC: a marketing blueprint for indie authors}

infographic author website

I made this infographic to help authors figure out their author websites. If you like it, share it on Pinterest/Twitter/Facebook/Everywhere! SELL MORE BOOKS (without spam). I wrote a free book with all my best book launch and marketing tips - if your book isn't selling and you're not sure why, this will definitely boost your sales. There's even a free …

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You are awesome: do something that matters.

you are awesome do what matters

    You can do anything. There is no limit to your glorious creative potential.   However, making things that other people like and that benefit other people are much more likely to bring esteem, financial security, comfort and happiness. Most creative people passionately buy into the idea that “True Art” is never made to please others – but you …

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How to remove negative book reviews from Amazon (with Kindle’s “most helpful” feature)

2018 UPDATES: Amazon has been doing “purges” of reviews and a lot of authors have seen hundreds of reviews deleted. Read this to keep Amazon from deleting your reviews. Also for a while Amazon was displaying the review with the most comments on top, instead of those voted most helpful… but that didn’t seem to stick, so the rest of this …

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How to us “taster texts” & “nibble novels” to build your list and grow your author platform

If you’re any kind of writer, you’ve probably heard the phrase, “show don’t tell.” It basically means, don’t tell readers what happened, or why it matters, or how the characters feel about it. You need to demonstrate those things with good writing, and by letting the scene and action and characters show readers what’s happening directly, without you getting in the …

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How to convert accidental blog traffic into raving fans (with Jeff Walker and Leadpages)

I’ve been running this blog, and several other websites, without ever focusing on earning money. That’s a mistake for two reasons. 1. It means I’m more focused on myself than on finding out what readers want and giving it to them. 2. It means I didn’t pay attention to conversion rates. Conversion rates = getting accidental blog traffic to stick …

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11 reasons you need a life and business coach NOW

I can always tell when I’m speaking to a life coach. They ask a lot of questions. They are very focused on what I’m actually saying, and what’s behind what I’m saying. They are looking for negative thought patterns, unrealistic expectations, too much energy or worry being focused on the wrong projects… so that they can offer suggestions. Life coaches …

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Whine or shine (how much of your struggle should you share?)

I just read a blog post from a self-styled “international marketing expert” that rubbed me the wrong way. It was basically a rant against helping other people for free, when she had courses for that, and they should pay her, dammit! I understand that people want to be protective of their content… but I often tell artists and authors that …

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