Search Results for: book marketing

How to turn your book into a Powerpoint, Image Quotes and YouTube video for book marketing glory (for under $100)

I’ve known I needed to be using SlideShare for some time, but haven’t mustered the motivation to complete the labor intensive task of making Powerpoint presentations. If you’ve never heard of SlideShare, it’s like YouTube for Powerpoints. It’s automatically connected with LinkedIn, so you can publish your presentation to your LinkedIn profile. And you can multiply the powerful book marketing …

Read More »

This is why book marketing packages don’t work

I see a lot of small publishing companies and book publicity “experts” offering book marketing packages that look something like this: Standard Author website Fan e-mail list for your website Social media accounts with weekly updates (Facebook, Twitter, LinkedIn, and Google+) Search engine optimization Book listing on Goodreads, Shelfari, and other book listing sites Amazon book promotion and management News …

Read More »

The really weird thing about “book marketing” experts

Self-publishing is big business. And most self-published books don’t sell – for a variety of reasons, but mainly because: 1. There isn’t any market for them; they were written without considering the genre readership. 2. They are poorly designed. 3. The authors have no platform (blog, traffic, followers, email list, etc). And that’s why authors spend a lot of time …

Read More »

Book marketing 101: Don’t sell a book; build a brand

For a lot of authors, “book marketing” still means something like advertising or publicity. In other words, you put something in front of people that tells them about the book, and that they should go buy it. Here’s why that doesn’t work: People need repetition before they notice, then take action. So they’ll need to see whatever it is you’re …

Read More »

51 books on book marketing that will grow your author platform 800%

Below are some of the books I read in 2014 and found useful. [ReviewAZON name=”1″ id=”6″ display=”multiinlineasins” asins=”B004XR57PE,B00IS884QS,0984655123,B007SYTLVA,B007IJLGUY,0615796796,B00PXHHPWQ,0981875637,159963421X,0615909205″ trackingid=”creativindie-20″ country=”” width=”100%” float=”left” displaytype=”list” count=”10″]   [ReviewAZON name=”2″ id=”7″ display=”multiinlineasins” asins=”1935953281,B00O3597M0,B00HSUWMDI,0992379636,0996076174,0990318109,B009SGXWM0,1631619969,B00PCKIJ4C,1482014092″ trackingid=”creativindie-20″ country=”us” width=”100%” float=”left” displaytype=”list” count=”10″] [ReviewAZON name=”3″ id=”8″ display=”multiinlineasins” asins=”0814432867,1591847389,0071762345,B005EPR5MM,B00JFHKNRO,1608323668,0618785914,0071819894,1599185059,1595554653″ trackingid=”creativindie-20″ country=”us” width=”100%” float=”left” displaytype=”list” count=”10″]   [ReviewAZON name=”4″ id=”9″ display=”multiinlineasins” asins=”0452297729,B00IQY2QV8,B00J1KPB9U,1493697595,B00CJ0USL0,B00LMGLYRE,B00DJUK7HE,B008IGESCE,B00CSTBZ2S” trackingid=”creativindie-20″ country=”us” width=”100%” float=”left” displaytype=”list” count=”10″] [ReviewAZON …

Read More »

Save a lot of money on book marketing

I’m speaking at a book marketing event in Cleveland on Sept. 8th, along with Johnny B. Truant (of “Write, Publish, Repeat.”) Jim Kukral, the organizer and founder of Author Marketing Club, is letting me offer friends a discount code for $49 off the conference – plus lifetime membership to Author Marketing Club (a $295 value, which has a bunch of …

Read More »