Search Results for: book marketing

Can introverts be successful authors? How do you build a platform around your writing when you like to be alone

I have a suspicion, or maybe more like a prejudice, that all the best writers and artists are introverts. We are proud and independent, we like to spend time on our own with our own ideas, we excel at keeping ourselves entertained with the creative production of our own worlds. I distrust extroverted writers and artists, because they probably spend …

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What authors need to know about conversion, split testing and lead generation

Most authors don’t know enough about business. While some savvy non-fiction authors succeed through grit, willpower and constant bullhorning, the majority of authors are making a mess of their book marketing and promotion, using decade-old techniques and advice, which will move few books off shelves and even worse, can be detrimental to an author’s professional reputation. So I’d like to …

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The ugly truth about creativity, inspiration and artistic production that nobody else is talking about

I’ve been reading a lot of books about creativity. All of them deal with the struggle of the creative life: art is WAR. Creativity takes effort. We have to fight through it. REAL art is about emotion, struggle, anxiety. Real art is about passion, True experience. Real art is Creating Something New – it’s a type of violence. It’s a …

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The two types of self-publishing websites for indie authors: those that support you, and those that screw you

Websites for self-publishing authors can be divided into two camps. 1) Those offering authors services They write posts to get you to buy their book formatting, book conversion, book covers, author websites, book marketing, etc. 2) Blogs run by indie authors themselves These are full of tips and tricks and useful content. They teach you how to do things, inspire …

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Choose yourself, be happy, make millions and other crazy ideas from a self-published bestseller

Recently I’ve been reading a string of books from successful entrepreneurs. All of them have a background in business, media, blogging and technology. Most of these books are successful because the authors put a lot of money behind them. Some of them have truly powerful ideas, even if most of the content is name-dropping and shoulder-rubbing with famous people, and …

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Services

The purpose of this site is to teach artists and authors the lessons I’ve been learning from internet entrepreneurs: things like how to make a brand image, how to build a platform, and how to increase engagement with fans. Most internet entreps, however, are light on service and heavy on inspiration. The thing that they’re ultimately selling is your own …

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About Derek Murphy

  Hi there! Welcome to my blog, where I teach creative people how start profitable freelance businesses, produce and sell their best work, and “blaze a trail of creative luminosity.” When I started this blog, I had a lot of experience in fine art and publishing. Since then, I’ve started several businesses that generate over $250K in income (it doesn’t all …

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