I tend to go overboard with my courses and tutorials, and am trying to simplify. Today I’m at the San Francisco writer’s conference and I keep finding myself repeating my book launch formula to authors. I told one writer, “Authors don’t like book marketing because they think it means telling strangers about your...
This isn’t actually a huge deal, but my recent book on book marketing isn’t doing so well (ranking at around 5ok). But that’s embarrassing because books about book marketing should do well, right? I mean, if it’s a good book and they guy knows about book marketing, it should be smoking! But that’s not true, The...
My friend Ricardo from Reedsy just sent this awesome infographic. It covers the basics of work with a designer, but misses some of the important stuff (what is a cover that sells? What actually goes on the cover?). They address some of that in the actual article on cover design – and the main advice is “hire The 3...
Last year I reported on how Kindle’s new page-flip feature might be screwing up earnings for authors in KU. Since then, things have improved somewhat for some authors, while others are still seeing fishy things happen with their page reads. So how do you disable page reads for your book altogether so you can stop worrying...
This is a free mini-series I put out at the beginning of 2017. Now that my YouTube Channel has almost 500,000 3 million views, I’m going to start organizing it and producing better quality videos. If you want more, you should follow me there (I have more recent videos on book marketing of course, but The 3 secrets to book marketing...
This week a few issues have brought up an issue that needs mentioning. I think there’s a reluctance in high-brow literary circles towards money, or marketing, or sales. Many indie authors talk about craft or quality but hate the idea of marketing their books. “Profit” is not the intended result of writing and publishing, for...
For the past year, authors have been skeptical of the way I’m writing and marketing my books. They are skeptical of giving away my books for free, which I’ve done, and also trying to write and publish books quickly that satisfy a particular market. There are reasons for their skepticism, but they are mostly based The 3 secrets to...
I’ve been seeing a trend for a couple years that goes like this: Set up a coffee shop or book store that “supports indie authors” and charge writers $25 a month to put their books on your shelves. It sounds like a good idea. A bunch of writers coming together to build their own bookstore. The 3 secrets to book marketing...
My wife and I have been travelling full time for the last 5 years, and I’ve been living abroad since the early 2000’s. One of the most important factors in our travel plans is connecting with friends in the digital nomad community; lifestyle satisfaction and productivity improves when I can meetup and talk business with The...
I’ve dealt with the frustrations of indie authors for the last decade. I’m not generally supportive in the emotional sense. I know publishing and making a living with your writing isn’t easy, so I try to teach them how to do it right and make it easier. But the overwhelm is so great that many The 3 secrets to book...
I’ve had problems with GoDaddy for the last year, but I’ve sticked with it because it’s mostly functional and I don’t want to start over with a new host. I did recently move all my managed wordpress sites to SiteGround, because I was paying over $100 a month with GoDaddy’s options (which had somehow ballooned...
This has been an interesting week for me. It’s snowing in Oregon, I’m nostalgic; Obama just gave his final speech. The future is uncertain but we need to decide the world we want to live in and take action to make it a reality. 2016 was a year of big wins and first for The 3 secrets to book marketing, and a haunted castle...
