Search Results for: book cover design

The definitive indie author guide to author websites that attract and convert

Today we did an awesome live class on building a bestselling author website, including topics to writing about, content marketing, getting more traffic and email subscribers, and design and branding. One of the things I recommended was to write articles, then turn those into Powerpoints for SlideShare, then record yourself talking about it for YouTube, then breaking them into individual …

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How to convert accidental blog traffic into raving fans (with Jeff Walker and Leadpages)

I’ve been running this blog, and several other websites, without ever focusing on earning money. That’s a mistake for two reasons. 1. It means I’m more focused on myself than on finding out what readers want and giving it to them. 2. It means I didn’t pay attention to conversion rates. Conversion rates = getting accidental blog traffic to stick …

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What’s the worst that could happen?

It’s Sunday. I’m feeling sad, nostalgic, as I tend to do on Sundays (through strangely, haven’t in a long time…) I’m not stressed, which is a major change – I’ve been behind on work for going on two years, but I stopped accepting clients until I can catch up and things are starting to become manageable again. The strange thing is, I’ve …

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Creativity: letting your imagination run wild

-part one of six- The last few years have seen a flurry of publications and manuals to developing your creativity. Most of them focus on lateral thinking techniques. It is assumed that creativity is beneficial to everybody. But most people’s ideology of creative thinking is flawed, and mostly useless. You need to have a good idea first; you need to …

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How to start a profitable online business

For awhile now I’ve been thinking of writing a book about starting an online business: I usually talk about writing, publishing and book marketing – but those topics are closely related to branding, positioning, building an online platform, making products that people want to buy and letting them know about it And there are SO many people who dream about …

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Tools and Resources I Adore

I’m finally putting together a list of the tools and resources I use to build traffic, increase conversions, design amazing promotional materials and advertisements, write and publish books, build courses and landing pages, and make passive income online. It took me about 10 years to figure it all out, and the first five years I worked really hard and didn’t …

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Grow your email list with these optin offer templates (reader magnets)

Recently Nick Stephenson and Joanna Penn have been talking about “reader magnets” – or list building by giving people a reason to follow you (usually a free ebook). This isn’t a new tactic, I’m pretty sure I stressed it in Book Marketing is Dead over a year ago, but I still see very few authors doing it well. Part of the …

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