Search Results for: author website

What to do when your email list is worthless (bridging the gap between your hobby and your business).

I’m up to almost 10,000 signups on my email list – that’s a hefty amount, worthy of celebration. Except that, using MailChimp, I’m paying $80 a month, or $960 a year. I only send emails once a month or so, when I’ve finished some big project worthy of sharing or have a new book out. Also, so far I’ve been …

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There is no conspiracy against self-published books – just shitty ones.

This is a short post: I hear a lot of indie authors complaining about how everybody is against them. Reviewers won’t touch their book. They can’t get into bookstores. Everywhere they try to promote their book they hear things like “we don’t work with self-publishing authors.” That can seem like prejudice. It can seem unfair to group all indie authors …

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How to make a lot of money in indie publishing (and how to go broke).

This past month I’ve been thinking big and buying up online platforms related to publishing and book design. My little blog gets some traffic, and my book cover design business is doing fine – I just want to be a bigger player. A couple weeks ago I found a little blog network for indie authors – it had a website …

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An advertising hack for getting your business in front of the right readers

I don’t do a lot of advertising, but this year I’m planning on attending some writing and author-related conferences to build my platform (I’m even speaking at one). Attendance usually costs a few hundred dollars (plus travel), but necessitates that you actually talk to people, otherwise those valuable face-to-face meetings are wasted. If you’ve built up relationships before hand, meeting …

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Does content matter anymore? Reflections on art and competition

When I was younger and doing gallery exhibitions, I never wanted to explain my art. I don’t want to sully the viewer experience by telling them what it meant to me. “What does it mean to you?” I asked. The problem with that is, viewers don’t know whether or not something is important unless you tell them what it means. …

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