It’s really hard for somebody to get excited about your project if they’ve never seen it before you launch. In fact, the more often somebody sees a project the more attached to it they become, and the more they will want to give you their money. This is one of the biggest secrets to selling
It is never somebody’s fault they didn’t buy from you. This is one of the hardest pills to swallow in this game, because we always want to blame somebody else for our misfortune, but the truth is that if somebody doesn’t buy, it is entirely our fault. Maybe we didn’t explain it right, or maybe
We first came to Bali last year and spent two months. I enjoyed it, my wife didn’t. That was mostly my fault, for booking hotel rooms instead of villas so she could have a kitchen and her own space (living on a bed kind of sucks for weeks on end). I convinced her to come
I’ve never put much thought into personal branding – I had a bunch of stuff I liked, but I couldn’t put them all together in way that made sense. My first header logo was a dumpster fire. I’ve had to learn to withhold enthusiasm, and add more space, because less is more. I’ve always focused
This is a post about authenticity and craft vs. fraud and plagiarism, but it’s not a moral tirade. You can look elsewhere for that. The reason I don’t want to point fingers or make ultimatums is because ethical concerns often ignore market conditions. As we dig deeper into this subject, you’ll find I’m skeptical about...
I have been able to gather a rather large group of creators who want to work with me, talk about my projects, and generally have positive things to say about me. People ask me how I have been able to build a large network in a relatively short time, so now I will tell you
Netflix’s Velvet Buzzsaw is a fun horror flick based on a nearly universally accepted belief about art: that “real art” is done for the passion, not the money. In this particular version, a dead artist’s paintings come to live and brutally murder his critiques. More than that, Jake Gyllenhaal as a snobby art critique...
Recently someone in one of my Facebook groups wrote how frustrated she was that her books weren’t selling, and she had no idea why. This is almost always because the book isn’t designed to sell to the right audience. What genre is it? Scifi? Fantasy? Contemporary? This has to be immediately clear from the cover
This is a long article on author marketing, but if you just want a quick PR boost or author marketing service, scroll to the bottom and click “Launch My Book!”…A common question I get in my private facebook group goes like this: “my book is published but I have zero sales and no visibility, and I
I made this video in the last few days of Thailand, while in the process of reviewing several dozen applications to write with me – to be fair, none of the samples we received “sucked” … some were infuriatingly “good”, but didn’t hold my attention, were too wordy, trying too hard, overwritten and...
There are many pieces that go into a successful book launch strategy, and frankly, every successful author has a strategy that is unique to them. I’m not in the business of talking about unique one-off ways to find success, though. I’m all about finding the common threads between hundreds of authors and putting them together
EDIT: This is an older post so the dates will be wrong; but you can still click the links to see if these projects have upcoming events. I won’t be renting more castles any time soon. With the new year comes a new set of writing workshops to participate in! If you’ve joined a workshop