Buying a home

In August of 2012, we were paying too much for our apartment.   Like stupid expensive in Los Angeles, where everything is stupidly expensive.   Then, one day I went to the office to pick up a package and saw a flier that said we could break our lease FOR FREE if we used a

Is your mailing list big enough to function properly?

When you have a mailing list, you can have an expected open rate about 10-20% (higher if it’s smaller, lower as you scale). Sometimes, you will be the magical person with a 30-40% open rate, even with thousands, or tens of thousands of people on it, but that’s not normal.   You can expect a

Lessons in epic awesomeness from the Futurist movement: how bold, flamboyant, zealous over-confidence can win you the crowd you need to be successful

Lessons in epic awesomeness from the Futurist movement: how bold, flamboyant, zealous over-confidence can win you the crowd you need to be successful

The Futurist movement, which began in Italy in the early 20th century, was more than just an artistic endeavor; it was an audacious statement of intent. Its proponents sought not only to disrupt the art world but to challenge society’s very understanding of progress, speed, and modern life. There’s something profoundly instructive...

Nobody is going to find you

Nobody is going to find you, at least not at the beginning.   You have to find them.   It’s hard. Brutally hard.   It’s exhausting. It’s time-consuming. Most days it feels like a waste of time. Many days it is a waste of time. And you have to do it for years and years, bashing

How to test if you should keep going

This is the best way to test if you should be a creative, any kind of creative, at least for a career. Say, “I’m going to take a year off from creating things.” If you can last a year, go find something else to do with your life. Seriously. Creating things is a long, lonely,

Show off your stuff!

It’s really hard for somebody to get excited about your project if they’ve never seen it before you launch. In fact, the more often somebody sees a project the more attached to it they become, and the more they will want to give you their money. This is one of the biggest secrets to selling

Don’t blame other people when they don’t buy your work

It is never somebody’s fault they didn’t buy from you. This is one of the hardest pills to swallow in this game, because we always want to blame somebody else for our misfortune, but the truth is that if somebody doesn’t buy, it is entirely our fault. Maybe we didn’t explain it right, or maybe

A month in Bali: Paradise or Purgatory?

A month in Bali: Paradise or Purgatory?

We first came to Bali last year and spent two months. I enjoyed it, my wife didn’t. That was mostly my fault, for booking hotel rooms instead of villas so she could have a kitchen and her own space (living on a bed kind of sucks for weeks on end). I convinced her to come