How to use Amazon’s giveaway feature to spike sales rank and sell more books

2018 Update: I often share book marketing tactics or “hacks” without fully explaining my entire creative ideology, which can lead people unfamiliar with my brand to confuse me with other authors who are doing unscrupulous things. So first, let me explain that I don’t believe in gifting thousands of copies to “hack” the USA Today or NYT Bestseller lists (those letters …

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How to earn a lot of money giving your books away for free (Kindle Unlimited Pricing Strategies)

EDIT: This article is based on the assumption that you get paid (via KU pagereads) for the free downloads you get on free promotion days with KDP select. In the comments, someone mentioned that you don’t get paid for free days. I checked KDP’s contract and they say “You will not receive any Royalties on your Digital Book during a free …

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Why I don’t retweet other authors

I’m a big fan of helping indie authors – I don’t think anyone can call me selfish with my time or resources (I give away a lot of both, freely). But I also don’t retweet other authors very often. In fact, I actively purge my feed of book promotions or spam. And I unfollow authors who share them. Twitter is …

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When should you give up on your creative dream?

Persistence is not noble. This is the issue where I divide from most other leaders in the field – most creative people tell you to just keep creating. Keep doing the work. Don’t worry if the market isn’t responding. Don’t worry if nobody gets it. If you feel inspired to create, just make what you want to. As long as …

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Bestselling book launch tactics for fiction authors (Q/A chat)

Today I chatted with Michelle Madow and Leia Stone about their recent book launches – since we all launched a book on 1/26th, it’s been fun to see how our different marketing choices, platform and audience has impact the success of our books.   Here’s a list of topics we cover: Pricing – free, 99cents, 2.99? Summary description (keywords, categories) …

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