An example of a creative business’s sales funnel

Numbers time! Let’s talk about funnels, human, and how you can use them to drive sales and build your business. This example is based around my Ichabod Jones Monster Hunter #5 campaign, which ran from September 3rd to October 3rd, 2019. So, from this first image, you can see that I have 23,666 on my

Mailing lists work. I am the proof.

I remember the first time I sent an email to my mailing list. It was after my Kickstarter campaign for Ichabod Jones: Monster Hunter, once all the campaign rewards were fulfilled. The campaign ended in October of 2014, but I didn’t fulfill the campaign until May 2015, so I sent my first real email in

Improving your shelf life: are you produce or canned food?

Improving your shelf life: are you produce or canned food?

Improving Your Shelf Life: Are You Produce or Canned Food? Hey there, beautiful humans! I’ve got a fresh perspective for you today, all wrapped up in my latest food analogy. Have you ever wondered if, as a creative, you’re more akin to fresh produce or canned food? Stick with me; I promise this will make

Buying a home

In August of 2012, we were paying too much for our apartment.   Like stupid expensive in Los Angeles, where everything is stupidly expensive.   Then, one day I went to the office to pick up a package and saw a flier that said we could break our lease FOR FREE if we used a

Is your mailing list big enough to function properly?

When you have a mailing list, you can have an expected open rate about 10-20% (higher if it’s smaller, lower as you scale). Sometimes, you will be the magical person with a 30-40% open rate, even with thousands, or tens of thousands of people on it, but that’s not normal.   You can expect a

Lessons in epic awesomeness from the Futurist movement: how bold, flamboyant, zealous over-confidence can win you the crowd you need to be successful

Lessons in epic awesomeness from the Futurist movement: how bold, flamboyant, zealous over-confidence can win you the crowd you need to be successful

The Futurist movement, which began in Italy in the early 20th century, was more than just an artistic endeavor; it was an audacious statement of intent. Its proponents sought not only to disrupt the art world but to challenge society’s very understanding of progress, speed, and modern life. There’s something profoundly instructive...

Nobody is going to find you

Nobody is going to find you, at least not at the beginning.   You have to find them.   It’s hard. Brutally hard.   It’s exhausting. It’s time-consuming. Most days it feels like a waste of time. Many days it is a waste of time. And you have to do it for years and years, bashing

How to test if you should keep going

This is the best way to test if you should be a creative, any kind of creative, at least for a career. Say, “I’m going to take a year off from creating things.” If you can last a year, go find something else to do with your life. Seriously. Creating things is a long, lonely,