I’ve been meaning to share a book launch checklist for months (years?) but this question popped up in one of my private Facebook groups and I thought I should answer. I am releasing a book soon but still don’t have the comprehensive “what that should entail” list. I’ve been starting to line up advance reviews...
One way to find more reviewers for your book is to look at what’s selling in your genre, see who has reviewed them, and then reach out to those people. When I started publishing fiction I did my own research. It’s easy: you just go through all the reviews, and copy down any contact information. The 3 secrets to book marketing...
In one of my private Facebook groups, an author is asking whether he should change his author photo and use initials for his author name – to be more gender neutral. His books aren’t selling as well as he’d like and he’s wondering if this will help. If your books aren’t selling, first you need to The 3 secrets...
It’s December, and I’m on a cruise ship cruising the Atlantic (with surprisingly good wifi). We’ve been in Europe three months and are heading back to the Americas. We left from the Canary Islands, the night sea is dark and the steam from the boat is white. There’s a very Titanic feel. I’m hoping to The 3...
Years of publishing has taught me that a book written and published quickly can be just as good (or better) than one that took ten years to polish. Even though I have a PhD in Literature and spent nearly a decade as a book editor, I’ve seen far too many beautifully edited books fail; I’ve The 3 secrets to book marketing, and a...
Since I write young adult fiction, for the last few months I’ve been trying to build up stable, long term traffic to a few of my websites. The advantage of having your own traffic is that you don’t need to chase down readers, spend money on advertising or promote your books on social media. You The 3 secrets to book marketing...
Today I redid some of my covers. I’ve actually gone through at least 5 covers for Shearwater (my YA mermaid romance novel), and since publishing part one I haven’t been happy with it. Even though most people like it, and it performs OK, I wanted something stronger. But people are asking me why – why switch The 3 secrets to...
The first time I published, I went with Ingram Spark because I heard it would be easier to get into bookstores and libraries. That claim is false. While theoretically your books can be ordered by libraries, it’s unlikely they will – you need to get them reviewed by MG/YA book reviewers or big organizations. You The 3 secrets to...
A few years ago I started publishing nonfiction ebooks to boost my business. I still recommend ebooks as a simple and easy way to generate leads, get more traffic, dominate your industry and establish yourself as an expert. It’s relatively easy to get your Amazon page to rank well in Google. The problem is that The 3 secrets to book...
I just wrote up a case study of my first course launch (which made 18K in 48hours). Although I did pretty well, I could have done much better. I actually wrote this post several months before my course launch, because I was already dealing with anxiety and lack of confidence. For several years I’ve run this blog The 3 secrets to book...
Even though I don’t consider myself an expert at doing online courses, I did pretty well with my first one. So this is an (epic) case study explaining everything I did to make 5-figures with my first course launch – without any affiliates promoting it for me, and without doing any webinars. I hope it will be
Whether you’re an author, artist or entrepreneur, you’ve probably heard “the money is in the list.” Building your email list gives you direct access to your clients, customers and fanbase. For the past several years I’ve used Mailchimp, and I continue to do so despite it’s problems (which I’ll discuss...
