2018 Update: I often share book marketing tactics or “hacks” without fully explaining my entire creative ideology, which can lead people unfamiliar with my brand to confuse me with other authors who are doing unscrupulous things. So first, let me explain that I don’t believe in gifting thousands of copies to “hack” the USA Today or NYT Bestseller lists (those letters …

How to warm up a big email list: A lot of you have been posting that you did a group giveaway and got a big email list but you’re not sure how to use it. Most authors will send one or two emails about themselves and their free book. You’ll get much better conversion if you share some other giveaways …

EDIT: This article is based on the assumption that you get paid (via KU pagereads) for the free downloads you get on free promotion days with KDP select. In the comments, someone mentioned that you don’t get paid for free days. I checked KDP’s contract and they say “You will not receive any Royalties on your Digital Book during a free …

I’m a big fan of helping indie authors – I don’t think anyone can call me selfish with my time or resources (I give away a lot of both, freely). But I also don’t retweet other authors very often. In fact, I actively purge my feed of book promotions or spam. And I unfollow authors who share them. Twitter is …

I wrote a huge book launch post a couple weeks ago about the launch of my first ever fiction. I still feel exhausted, even though I haven’t done all that much in the last couple weeks. But now it’s time for part two: what happens after launch. Basically, I want my book to stay in the top 10,000 in the …

Persistence is not noble. This is the issue where I divide from most other leaders in the field – most creative people tell you to just keep creating. Keep doing the work. Don’t worry if the market isn’t responding. Don’t worry if nobody gets it. If you feel inspired to create, just make what you want to. As long as …

After running Creativindie for over five years, I’m finally building up my autoresponder sequence… this is one of the emails. I’m starting to think towards my next non-fiction book, Paid to Create, and might use some of the same material there. A lot of writers and artists have trouble finishing the work. They get stuck in the production phase. They …

I talk a lot about book marketing on this site, but I’m not very organized… so I went through and picked some of my favorite posts. There’s a LOT of content here. For the most recent stuff, you should Click Here to search the site for new posts on book marketing. Also, you should grab Book Marketing is Dead on Amazon. …

I was trying to unsubscribe people who never opened my emails, but screwed something up with Mailchimp segmentation. I was trying to clean things up, but made a big mess. I’ll try to figure it out asap! UPDATE: So I was using Mailchimp segmentation to try and get rid of some of the emails that never opened any emails; people …

Today I chatted with Michelle Madow and Leia Stone about their recent book launches – since we all launched a book on 1/26th, it’s been fun to see how our different marketing choices, platform and audience has impact the success of our books.   Here’s a list of topics we cover: Pricing – free, 99cents, 2.99? Summary description (keywords, categories) …