Search Results for: book marketing

Copyright laws for book cover art: stock photography licenses and other things you should know

I mainly use stock photography for my book cover designs, but if I can’t find anything, I search long and hard to find an alternative. With book cover art, you need to be careful to get permission so you aren’t breaking copyright. But at the same time, copyright laws are confusing and open to creative interpretation. Here are some things …

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Book Craft: The art and science of writing books readers love

For the past few years I’ve been studying the craft of writing better books, and found woefully few useful resources on how to actually plot, write and edit your book to increase engagement. Working with cowriters, clients and writing students, I’ve started collecting new strategies to check and improve your writing without paying a developmental editor. I’m putting all that …

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How to save thousands of dollars publishing your book (9 reasons you shouldn’t work with a small press).

I’ve been sitting on this post awhile. It’s opinionated. I’m rankled. Which means my judgment may be clouded, and I don’t want to pass my cloudy judgment on to you. On the other hand, I’m getting pretty damn good at helping authors publish books and just about every aspect of self-publishing. I can take a book, format it in InDesign, …

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How to write a blurb, back cover copy or sales description for your book that converts

I’m working through the material for my next course, Guerrilla Publishing, but this part is too important not to share for everyone. I keep saying, if you’re not selling books, it’s almost always because of your cover, blurbs or # of reviews. I’ve made tons of videos (and a free course) on cover design, and I recently posted a video on …

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A new reflection on image copyrights and legal issues with book cover design

Today I saw this post about Richard Prince taking other people’s Instagram photos without permission or warning and selling them in a New York art gallery for $90,000 each. It’s not his first offence: he’s previously taken photos from magazines or from other photographers and changed them just a little bit (like cutting out and swapping them figures). He’s been …

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How to make a publishing logo or imprint “button” for your book cover design

I recently gave this blog a facelift, and since I’ll be publishing four books this year under the umbrella of my personal brand Creativindie, I needed a logo for my book covers. I hadn’t worried about this for the ebooks, but I’m getting organized and putting out some high quality paperbacks as well. Most books have a small publishing imprint …

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