Search Results for: author website

Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

I’m at the airport in Houston, waiting for my connecting flight back to Portland (after spending a few days talking about book marketing in Cleveland). Since I can’t get much work done on the road, I just watched the new Houdini mini-series starring Adrien Brody. It shows Houdini in a mostly sympathetic light: he’s a struggling self-starter, and entrepreneur, a …

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Why I hate Cover Wars and Book Cover Contests

Cover design contests and “cover wars” are becoming a staple of indie book promotion and marketing. For awhile I’ve been quietly voicing concern but I thought it about time to take a stronger position. Here’s why: 1. The underlying assumption behind book cover contests and cover wars is that the best designed cover will win. This is rarely true. Instead, it’s a popularity …

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How BookTrope made me realize the publishing industry are all pirates

Can someone explain Booktrope to me? I don’t get it. It looks like people can volunteer to be part of a creative time to produce the book, then earn a percentage of the sales revenue (and, apparently they only publish quality books that the community has supported, which means a better chance of revenue.) If I design the book cover …

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Why you should give up your publishing dream (and self-publish instead)

I attended several writer’s conferences this summer, and was surprised by my findings. I’d been picturing writers as teenage girls writing Twilight fan fiction; turns out they are (mostly) 40 to 80 and usually tech-averse. I’d thought self-publishing had become the obvious choice for a plethora of reasons, but here were these authors who didn’t know anything about preparing their …

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What to do when you completely lose your mind (an honest review of the World Domination Summit 2014)

I spent the last four days in Portland attending the World Domination Summit (a congregation of people living remarkable lives in a conventional world). It’s my second time – immediately after the first one I attended (2013) I bought tickets for myself and my mother to return this year. Since I wrote a little about my experiences last year, I …

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Rent Me

I’ve been giving out free advice to authors, artists and entrepreneurs for several years. During that time I’ve been building businesses, starting websites, raising my prices, publishing books and growing my platform. Although I’m pretty good at nearly all aspects of building a creative business, I’ve recently discovered the area where I really excel. I often tell people things like …

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10 catastrophic blogging mistakes that I’m still making (and brilliant advice from the experts on how to fix them)

Recently this blog wandered into uncharted territory. I thought I knew something about blogging from a handful of earlier blogging failures. I had a plan and knew a lot about how to do things the right way, some of which I’ve implemented into Creativindie. But because it’s not my main business or a source of revenue, I’ve also been kind …

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Building your hot air balloon – a metaphor for creative success

Most of the people I know who are working online are selling hot air. In other words, they fill people with hope, motivation and inspiration. They get them charged up and excited. They tell them “You can do anything you want, if you just BELIEVE in it!” They say, “Just follow your passion and the money will take care of …

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