Search Results for: author website

There is no conspiracy against self-published books – just shitty ones.

This is a short post: I hear a lot of indie authors complaining about how everybody is against them. Reviewers won’t touch their book. They can’t get into bookstores. Everywhere they try to promote their book they hear things like “we don’t work with self-publishing authors.” That can seem like prejudice. It can seem unfair to group all indie authors …

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How to make a lot of money in indie publishing (and how to go broke).

This past month I’ve been thinking big and buying up online platforms related to publishing and book design. My little blog gets some traffic, and my book cover design business is doing fine – I just want to be a bigger player. A couple weeks ago I found a little blog network for indie authors – it had a website …

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An advertising hack for getting your business in front of the right readers

I don’t do a lot of advertising, but this year I’m planning on attending some writing and author-related conferences to build my platform (I’m even speaking at one). Attendance usually costs a few hundred dollars (plus travel), but necessitates that you actually talk to people, otherwise those valuable face-to-face meetings are wasted. If you’ve built up relationships before hand, meeting …

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Does content matter anymore? Reflections on art and competition

When I was younger and doing gallery exhibitions, I never wanted to explain my art. I don’t want to sully the viewer experience by telling them what it meant to me. “What does it mean to you?” I asked. The problem with that is, viewers don’t know whether or not something is important unless you tell them what it means. …

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How to make a “sell-sheet” for your book (with free templates!)

I’ll admit I’ve never used a sell sheet for book promotion. Instead, I like to get wicked awesome postcards printed on high quality stock. These I can hand out, put up or leave around indiscriminately. In fact after browsing through Google for sell sheet design examples, I’m pretty convinced they’re worthless. Your book cover is your sell sheet You should …

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What’s so great about Vulnerability? The Best Offer vs. Greatly Dare

I’ve written before on the cult of failure; but in case you’re new here, let me lay it out: The “follow your passion” paradigm leads some entrepreneurs to success, but most artists and authors to failure. Passion may be a necessarily ingredient IF you have a strong business idea and a product. But if all you have is passion, and …

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