How to make business cards, bookmarks and other kickass author swag for your writing conference

How to make business cards, bookmarks and other kickass author swag for your writing conference

I’m not a big believer in print marketing materials, nor writing/author conferences (to promote your books) because: It’s a lot of time, money and effort and requires you to manually hand out your materials (and usually to other authors, not readers!) There are much better ways to market books, for much less money. I’ve been...

How to use your book’s back matter to MASSIVELY boost your fanbase, get more shares, and explode your platform.

How to use your book’s back matter to MASSIVELY boost your fanbase, get more shares, and explode your platform.

So my books are doing pretty good; I’ve moved Shearwater to permafree and got over 5,000 downloads this month. But that made me realize I was probably missing a MAJOR opportunity to connect with those readers, so I checked my back copy (the material at the end of my book) and found it seriously wanting. The 3 secrets to book marketing...

How to help others without becoming helpless

In this post I’m going to share some things that are on my mind, based on my mood, given my current state of media consumption. Let me preface this by saying I just watched The Danish Girl, which was excellent, and I’ve been researching for my PhD thesis, which makes me feel both the brevity The 3 secrets to book marketing, and a...

Why every author needs a virtual assistant (how to outsource your book marketing)

Recently I wrote a post about how it doesn’t make sense for me to market your books for you (or even hire virtual assistants to help you do it). But that doesn’t mean VA’s aren’t crazy useful, if you hire your own. Authors always complain about book marketing because they just want to focus on The 3 secrets to book...