I’m not a big believer in print marketing materials, nor writing/author conferences (to promote your books) because: It’s a lot of time, money and effort and requires you to manually hand out your materials (and usually to other authors, not readers!) There are much better ways to market books, for much less money. I’ve been...
I saw this infographic today, made by Alexi Maxim Russell, about the Six Types of Writers. Great, I thought – I like cute and fun online Facebook tests about writers that momentarily distract me from the challenges of writing. I was asked, “Which one are you, so I searched.” Here’s the problem, these aren’t the...
So my books are doing pretty good; I’ve moved Shearwater to permafree and got over 5,000 downloads this month. But that made me realize I was probably missing a MAJOR opportunity to connect with those readers, so I checked my back copy (the material at the end of my book) and found it seriously wanting. The 3 secrets to book marketing...
When I finish my PhD, I’ll finally be able to use my love of research to write about truly interesting things. One my next projects will be “Paid to Create” – which, originally was going to simply be about how to make money with your creativity, kind of a practical manifesto for this blog. However The 3 secrets to...
I see a lot of authors asking for feedback between a few cover design choices. This always has mixed results, since people on Facebook don’t know anything about book cover design, they probably aren’t your target market, they probably aren’t ideal readers of your genre, and they aren’t designers. So what inevitably...
In this post I’m going to share some things that are on my mind, based on my mood, given my current state of media consumption. Let me preface this by saying I just watched The Danish Girl, which was excellent, and I’ve been researching for my PhD thesis, which makes me feel both the brevity The 3 secrets to book marketing, and a...
Recently I wrote a post about how it doesn’t make sense for me to market your books for you (or even hire virtual assistants to help you do it). But that doesn’t mean VA’s aren’t crazy useful, if you hire your own. Authors always complain about book marketing because they just want to focus on The 3 secrets to book...
One of the things authors always ask is “How can I find more time for my writing?” But what they mean is, “How can I just write all the time, write what I want, and not do any marketing?” The question usually comes up from either a long-term inability to finish their book; insecurity about The 3 secrets to book...
Since finishing my PhD in literature, my wife and I are truly location independent and write full-time. One of the biggest productivity hacks I’ve found is to put myself in beautiful and inspiring environments (that are mostly distraction free). While some argue they can “write from anywhere” – I’m a firm...
All rules are meant to be broken, and I won’t swear that I never use these fonts (I even included some in my genre-based lists of fonts you CAN use). But you can only break the rules if you learn them first. If you’re not a designer, steering clear of these overused (and gag-worthy) fonts The 3 secrets to book marketing, and a...
People sometimes ask me if I will market their books for them in exchange for a profit share. This seems like a good deal to them; I’ll earn more than I would otherwise once their book takes off, and they don’t need to pay me upfront. Win-win. But the truth is, almost nobody will ever The 3 secrets to book marketing, and a...
I talk SO MUCH about book cover design, but I thought it would be easier to just see all the important stuff in one simple book cover design checklist. So before you publish (or if you see someone’s hideous cover and want to gentle encourage them to make a better one) please share and use The 3 secrets to book marketing, and a haunted...
