Search Results for: cover design

Tools and Resources I Adore

I’m finally putting together a list of the tools and resources I use to build traffic, increase conversions, design amazing promotional materials and advertisements, write and publish books, build courses and landing pages, and make passive income online. It took me about 10 years to figure it all out, and the first five years I worked really hard and didn’t …

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Content or Keywords? How to write a book subtitle or tagline that grabs readers by the throat

The title of this post is a little too violent, but it exemplifies the purpose of this post: your subtitles and taglines need to engage readers. Firstly: a subtitle is usually what goes on a non-fiction book, and non-fiction book readers are mostly looking for information and content, so you need to focus on keywords (sort of, more on that later). A …

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Book marketing & promotion services (kind of)

Don’t Hire Me… I’m aware that most authors don’t want to take a course, build their author platform, figure out advertising or book promotion. They’d much rather buy a book launch package that includes a bunch of guaranteed metrics or results, with a clear, simple checklist and price. In the past, I’ve tried to offer packages like this to authors, but …

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Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

I’m at the airport in Houston, waiting for my connecting flight back to Portland (after spending a few days talking about book marketing in Cleveland). Since I can’t get much work done on the road, I just watched the new Houdini mini-series starring Adrien Brody. It shows Houdini in a mostly sympathetic light: he’s a struggling self-starter, and entrepreneur, a …

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Guerrilla Publishing

This course isn’t ready yet – but grab the FREE guide and learn the book marketing strategies I’ve used to go from zero to 7K in Kindle sales. Click here to download it now.   The Most Step by Step System Ever Created for Publishing, Marketing and Launching your Book – so you can FINALLY make a living as an …

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How to use your “about the author” section on Kindle to increase keyword ranking (also: how to write an author bio)

The title of this post basically gives away the whole thing, but I hadn’t considered it before, and you probably haven’t either. I’ve written about how to use keywords in your description, title field, etc… but I just noticed one author on Amazon doing really well (a free campaign that’s up to #10 free on all of kindle). My Kindlespy says …

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