I’m finally putting together a list of the tools and resources I use to build traffic, increase conversions, design amazing promotional materials and advertisements, write and publish books, build courses and landing pages, and make passive income online. It took me about 10 years to figure it all out, and the first five years I worked really hard and didn’t …

The title of this post is a little too violent, but it exemplifies the purpose of this post: your subtitles and taglines need to engage readers. Firstly: a subtitle is usually what goes on a non-fiction book, and non-fiction book readers are mostly looking for information and content, so you need to focus on keywords (sort of, more on that later). A …

Don’t Hire Me… I’m aware that most authors don’t want to take a course, build their author platform, figure out advertising or book promotion. They’d much rather buy a book launch package that includes a bunch of guaranteed metrics or results, with a clear, simple checklist and price. In the past, I’ve tried to offer packages like this to authors, but …

I’m at the airport in Houston, waiting for my connecting flight back to Portland (after spending a few days talking about book marketing in Cleveland). Since I can’t get much work done on the road, I just watched the new Houdini mini-series starring Adrien Brody. It shows Houdini in a mostly sympathetic light: he’s a struggling self-starter, and entrepreneur, a …

  Let’s say you make cake, but you don’t want to conform to a type of cake. You create an epic masterpiece, but it’s not quite chocolate, or carrot, or red velvet… it’s a mashup of everything, with layers and structure and everything is new and different. It’s ART. But now that it’s done, how do you market it – …

This course isn’t ready yet – but grab the FREE guide and learn the book marketing strategies I’ve used to go from zero to 7K in Kindle sales. Click here to download it now.   The Most Step by Step System Ever Created for Publishing, Marketing and Launching your Book – so you can FINALLY make a living as an …

I talk a lot about writing to market – AKA writing books for popular genres to maximize profit – but since it seems sketchy and abhorrent to authors who consider themselves “real authors” writing “real books” I thought I’d share my process. It’s true there are a lot of other online marketers writing shitty books to cash in on popular …

I’ll tell you a secret. It’s very easy to launch a book well and hit #1 on Amazon (at least in your category). It’s not hard to be a bestseller. It is hard to stay a bestseller, long-term, and have your books earn passive income month after month. That’s almost always the result of: A) a strong author platform that brings …

Last week a friend in Armenia invited me on “Blab” to talk about book cover design. I’d never heard of it before. Turns out it’s like Periscope meet Google Hangouts (kind of). It’s not just a one person broadcast, up to four different people can share the screen. And the cool thing is, other people can jump in. And the other …

The title of this post basically gives away the whole thing, but I hadn’t considered it before, and you probably haven’t either. I’ve written about how to use keywords in your description, title field, etc… but I just noticed one author on Amazon doing really well (a free campaign that’s up to #10 free on all of kindle). My Kindlespy says …